Spanish flag FinancialForce Cloud Coachers Image Credit Pixabay/EfrainStochterA case of déjà vu? FinancialForce has reiterated its focus on expanding into Europe with an announcement about its partnership with Cloud Coachers in Spain.  Cloud Coachers itself made the announcement about a month ago and Enterprise Times broke the news in February.

Why has it revisited the news now? Key to this is the push into Europe that FinancialForce is making. It hired Alon van Rezel last month opening a new office in Utrecht, Netherlands. However, Spain is an important target market for FinancialForce. This is because it has a development office located in Granada with 93 staff. This local presence gives it expertise in the local market and should mean that the localisation that it added in its Spring 2020 release is comprehensive. What is unclear is whether FinancialForce will hire local presales support to assist Cloud Coachers. Or, whether it will let the company forge its own path. There will be no shortage of technical support should it need it though.

Stewart Monk is VP and General Manager, EMEA
Stewart Monk is VP and General Manager, EMEA

Stewart Monk, VP & General Manager EMEA at FinancialForce commented: “FinancialForce and Cloud Coachers share a commitment to helping Spanish businesses in every industry, of all sizes, succeed in a world of rapid technological change.

Through this partnership, we will continue to deepen and guide digital transformations as companies navigate the Salesforce ecosystem and embrace the power of FinancialForce’s ERP and PSA platform.” 

Enterprise Times:  What does this mean

Spain is an important target market for Salesforce. It has more than 400 employees located there. Headed by Enrique Polo de Lara, its is also the fifth fastest growing market, achieving 30% growth year over year according to Polo de Lara. The announcement may mean that Cloud Coachers is now fully trained and ready to pro-actively sell and market both ERP and PSA in Spain. If so FinancialForce will hope to announce some customer wins soon.

Fernando Andres of Cloud Coachers commented: “We know the power of the Salesforce platform as a foundational solution for enabling customer success and partnering with FinancialForce to bring its customer-centric ERP and PSA to our customers is a perfect fit. Our customers are increasingly standardizing on Salesforce to gain the benefits of running their entire business on the leading business cloud platform. Providing a modern ERP solution will allow our customers to fully connect their back and front offices and obtain enhanced business visibility.”


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