Infosys (Credit image/Pixabay/ Jiří Rotrekl)Infosys has announced a strategic three-year partnership with the ABB FIA Formula E World Championship. The organisation behind global motorsport championship for electric cars. The partnership appoints Infosys as its official Digital Innovation Partner. Through this collaboration, Infosys will provide in-race analytics, unlock fan engagement experiences, and enhance sustainability reporting and tracking for the Formula E championship.

The partnership between Infosys and Formula E focuses on three core areas: fan growth, technology innovation, and continued environmental stewardship.

Creating a new Fan Customer Data Platform

The platform aims to engage with 500 million fans by 2030. Infosys will help build an AI-powered Fan Customer Data Platform for Formula E to unlock deep fan engagement and personalisation opportunities. This will allow Formula E to better serve its growing global fan base.

In-race insights and driver statistics

Leveraging Infosys Topaz, an AI-first suite of offerings using generative AI technologies, the collaboration aims to provide real-time insights and driver statistics during races. This is expected to enhance fans’ overall viewing experience.

An enhanced sustainability data management tool

Infosys will also play a pivotal role in supporting Formula E’s carbon reduction target of 45% by 2030. It will work to transform the sport’s carbon reporting capabilities by using AI to improve the accuracy, reliability, and traceability of data collection and set new standards in sustainability assessments for the championship.

Accelerating sustainable human progress

Jeff Dodds, Chief Executive Officer, Formula E, said, “Infosys’ expertise in cutting-edge technologies makes them the ideal partner to help us drive the future of electric motorsport. We are excited to work with them to deliver exceptional experiences for our global fan base. Furthermore, further strengthen Formula E’s position as a leader in sustainable, digital-first sports. Infosys’ commitment to sustainability and innovation aligns perfectly with our vision. We are confident that this collaboration will unlock new avenues in our key focus areas.”

(Credit image/LinkedIn/Sumit Virmani)
Sumit Virmani, EVP & Global Chief Marketing Officer at Infosys

Sumit Virmani, EVP & Global Chief Marketing Officer, Infosys, said, “Infosys has built and nurtured several strategic sports collaborations globally. We are now delighted to partner with Formula E. A visionary motorsport series, that shares our passion for sustainability and AI-led innovation. This strategic collaboration will showcase our AI, digital, and analytics prowess, elevating the fan experience. At the same time enhancing Formula E’s sustainability goals. Together, we aim to redefine the possibilities in electric motorsport.”

As the world’s first all-electric FIA World Championship and the only sport-certified net zero carbon since its inception, the ABB FIA Formula E World Championship brings motor racing to cities across the world. It provides an elite motorsport platform for the leading automotive manufacturers to accelerate electric vehicle innovation.

The Formula E network of teams is comprised of manufacturers, partners, broadcasters, and host cities. All organisations believe Formula E’s potential to accelerate sustainable human progress and create a better future for people and planet.

Enterprise Times: What this means for businesses

Infosys has a track record of supporting and deepening fan relationships and engagement with their sports. The company has been successfully associated with the global tennis ecosystem for nine years. This has been achieved through its partnerships with Roland-Garros, the Australian Open, ATP, and the International Tennis Hall of Fame. In addition, Infosys is collaborating with many sports venues. These include Madison Square Garden, including key MSG properties New York Knicks, New York Rangers, and Madison Square Garden Arena. Through all these partnerships, Infosys has successfully demonstrated how it brings to life the benefits of AI into sports.

This new partnership with Formula E is expected to provide additional and imaginative in-race insights for the media. However, more importantly tangible new ways of improving fan engagement, and sustainability solutions for the world’s first all-electric motorsport.


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