FourKites Clari logo, Image credit 2024 ClariFourKites has seen the benefits of the Clari revenue platform for three years, according to an announcement by Clari. FourKites is no stranger to visibility with its real-time supply chain visibility platform delivering insights to organisations worldwide.

The Clari revenue platform has assisted FourKites with both winning and retaining customers since its implementation and improving the control over its revenue process. In recent months, Fourkites has highlighted customer stories such as Barilla, Land O’Lakes and Kimberly Clark. Helping them to optimise logistics operations.

FourKites provides real-time visibility into freight across all modes of transportation, yards, warehouses, stores, and beyond. It tracks over 3.2 million shipments daily and provides data points from more than 200 countries and territories. Over 1,500 customers, many of which are leading brands, digitize their end-to-end supply chain.

This has never been more important than the recent tragic disaster in Baltimore. The port is out of action for several weeks, and the optimal river crossing unavailable for months. FourKites will be able to predict the impact on current shipments and help organisations plan appropriately.

Before using Clari, FourKItes had a host of spreadsheets for tracking revenue across the organisation. However, spreadsheets are rarely up to date. The leadership had poor visibility of what was happening within the RevOps domain. Spreadsheets also carry the risk of different versions presenting different information with the risk of inaccuracies.

Having deployed Clari, everyone from the sales teams to the senior leadership has a real-time view of the revenue numbers. The AI-powered predictive capabilities of the Clari platform help the leadership act when issues either arise or indications are that they may arise. The information is accurate and up-to-date. This allows FourKites to hold more productive conversations about tactical and strategic actions at the weekly and monthly board meetings.

The new CRO is impressed

The benefits of using Clari extend beyond the visibility. The RevOps platform has removed many of the manual processes that Clari teams undertook, such as updating those pesky spreadsheets. It also acts as an advisor on deals, providing suggested actions to help close deals faster or, when appropriate, improve retention.

Ron Richardson, Chief Revenue Officer, FourKites
Ron Richardson, Chief Revenue Officer, FourKites

Ron Richardson, FourKites’ Chief Revenue Officer, “FourKites is proud to be well-positioned for long-term, sustainable growth, and Clari is an essential element in maintaining that strength. Clari’s AI analyzes FourKites’ historical revenue data, and then helps to predict if we will meet, beat, or miss on revenue at the end of the quarter. The predictability is highly reliable, and has made us much more agile in how we run revenue.”

Recently appointed, it is interesting that Richardson comments. It also demonstrates that even a newcomer to the firm can see the benefits that Clari provides.

Clari helps propel FourKites growth

Clari will help FourKites with its growth and retention strategies. Working with sales, marketing, customer success, finance, and the executive team.

Kevin Knieriem, President, Strategic GTM at Clari, (image credit - LinkedIn)
Kevin Knieriem, President, Strategic GTM at Clari,

Clari plays an important role in FourKites’ continued growth. Helping the company maximize retention and achieve predictable revenue via an accurate renewals forecasting model. Specifically, Clari enables FourKites to align all revenue-impacting teams — with real-time updates on revenue. Additionally, because Clari is fully automated, FourKites’ teams are empowered with real-time data and insights to start conversations on a strategic, more actionable level.

Kevin Knieriem, President, Strategic GTM at Clari, commented, “Innovative companies like FourKites are seeing firsthand how Clari’s platform leverages AI to help scale best practices for sales prospecting, deal management, conversation intelligence, and revenue forecasting across the business. We’re delighted FourKites chose Clari on their revenue journey, and we look forward to continued work with them as we help them run the most important business process — Revenue — with speed and precision.”

Enterprise Times: What does this mean

FourKites is not a new customer for Clari, having used the software for the last three years. It is, however, noteworthy as FourKites has seen great success and growth for its solution over the last few years. In August 2023 it revealed that it had seen an impressive 30% growth over the last year. Clari has been a part of that growth.

What is missing from this announcement are the measurable improvements that FourKites has seen over the last three years. How much manual work does it estimate to have saved? How has retention changed in the last three years? And what other revenue metrics have improved? Perhaps FourKites will work on a case study with Clari to reveal further details.


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