Tags: marketing

Sprinklr gets easier access to Reddit data

Customer experience platform Sprinklr is to get access to Reddit data both historical and in real-time. This will allow Sprinklr users to access Reddit data when they are looking at social media data for reputation management. They will also be able to post to Reddit from within Sprinklr. While Sprinklr users could work with Reddit…

Praveen Asthana on marketing in Cybersecurity

Enterprise Times caught up with Praveen Asthana, CMO at Forcepoint on his 100th day at the company.  We spoke about what brought him to Forcepoint and in what direction he will take their marketing. He also revealed where Forcepoint are finding their new talent from.  He talked about the challenges of being a CMO and…

The end of broken chat sessions?

Freshworks has announced Freshchat, a messaging software solution to better engage with customers. Freshworks are claiming that this next generation messaging solution improves engagement. It is also promoting it as an improvement on legacy chat solutions used on websites. Using chat on websites is often frustrating. Moving away from the active tab can end the…

Dancik International and Mincron transform to KCS

In a brief announcement Kerridge Commercial Systems (KCS) has announced that it will rebrand both of its North American acquisitions Dancik International and Mincron. They will now operate as Kerridge Commercial Systems (KCS). KCS acquired Dancik International in July 2015 and Mincron a year later. The announcement comes just before the first KCS North America…

Fred Studer talks Marketing

Enterprise Times caught up with Fred Studer at the FinancialForce offices in London. Studer joined FinancialForce just over six months ago. So what are the challenges he now faces? They include authenticity, brand and how inbound and outbound marketing has changed. He also revealed the tools that he uses as a modern marketer working in…

Salesforce soars

Salesforce beat expectations in its Q2 results announcements and projected it would smash through the £10 billion run rate. The guidance for the full year rose by $100 million to $10.35Bn – $10.40Bn. Marc Benioff was jubilant that he had won the race to $10Bn. He commented: “Salesforce is the first enterprise cloud software company…

Salesforce to leverage the power of pictures

  Salesforce has announced that Einstein will enable the power of pictures to drive business insights. Social Studio already delivers business insights from words used in Twitter. It has now announced Einstein Vision for Social Studio. This allows companies to understand how product images and logos are used within Twitter. Improving marketing Einstein Vision for…

Irrelevant marketing hits 50% of public

The Chartered Institute of Marketing (CIM) has released research showing marketing is poorly targeted. The survey pulls together some interesting research that will help strengthen the hand of ad blockers. It will also get the attention of privacy advocates after 55% of people said they had not consented to the use of their contact details.…

Bynder updates growth on NetSuite

On the eve of SuiteWorld 2017 NetSuite issued its first press release about Bynder, the global marketing software company. Based in the Netherlands it implemented NetSuite in two short months. Late last year at Suite Connect, Bynder were on stage talking about their experiences. Enterprise Times received an update to find out how the installation…