Contentstack and commercetools have announced a strategic alliance to deliver the future of digital shopping experiences.

This partnership will offer an enterprise-class, cloud-native solution. It is built exclusively on microservices to provide the best possible speed, agility, and flexibility for digital shopping. Joint customers will have access to an API-connector between the Contentstack and commercetools technologies. Commerce teams will be able to easily combine content, products, and services, maximising customer engagement with minimal time and resources.

Both natively headless and cloud-based, the fusion of commercetools and Contentstack technologies enables companies to design a shopping experience that goes beyond the device. As a result, businesses can connect the touchpoints customers use today and scale to the ones they use tomorrow.

Content and commerce belong together,” said Matthew Baier, COO at Contentstack. “Only when storytelling and transactions meet can we speak of a true digital shopping experience. Mobile commerce has already given way to transactions that happen on chat, voice, or in augmented and virtual realities. Our joint customers are able to bridge the physical and digital worlds. We can bring to life smart brick-and-mortar spaces and connected products, powered by rich, content-driven commerce experiences.

Commercertools was recently named a Visionary in the Gartner Magic Quadrant for Digital Commerce1. Contentstack is a provider of headless CMS and enterprise. Contentstack’s Content Experience Platform was named a pioneer in headless by Forrester Research and was recognised as a 2019 Gartner Peer Insights Customers’ Choice for Web Content Management2.

Enterprise Times : What does this mean

In Essence, Matthew Baier, COO from Contentstack is right. Content and Commerce belong to each other. However, many organisations still fail to deliver meaningful, cohesive and engaging content. Earlier this year, a Forrester-produced report found that brands rely too heavily on disjointed technologies. This often included multiple CMS, network drives, and document management systems. The infrastructure is often supported by poorly orchestrated human translation, to build customer experiences. The strategic alliance between Contentstack and commercetools is a step in the right direction in supporting and simplifying customer engagement.


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