Coveo (Credit image/Pixabay/Gerd Altmann)Coveo has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. Its inclusion in the MACH Alliance signifies Coveo’s strength in composable AI technology. The company has met the MACH standard of modern technology: microservices based, API-first, cloud-native SaaS, and headless.

Coveo is a provider of AI platforms that brings AI Search and GenAI to every point-of-experience across the enterprise. Coveo supports the digital experiences in many innovative brands. It’s platform serves millions of people and billions of interactions across every digital experience.

Today, people expect a digital journey that is tailored specifically to their individual needs and seamless across multiple channels and touchpoints. A MACH strategy enables businesses to deliver on those expectations by embracing a modern, cloud-based composable architecture and a best-of-breed technology ecosystem, providing the agility digital leaders need to remain relevant as customer needs change.

Instead of using one-size-fits-all technology, MACH architecture gives businesses the freedom to choose from the best tools on the market today and provide a structure that makes it easy to add, replace, or remove technologies in the future. This provides businesses with the ability to improve through agile development to support growth, competitiveness and meet evolving business needs. This also allows companies to leverage modern technologies across the board, assembling the perfect combination of solutions to adapt to today’s marketplace.

Driving remarkable digital experiences

Lisa Grayston, General Manager of Commerce at Coveo said, “It is a natural step for us to join MACH Alliance. We support their mission to drive remarkable digital experiences through open and connected enterprise technology.

We have been working with large global enterprises to leverage our best-in-breed technology for AI hybrid search, AI recommendations. Now with generative answering to deliver the experiences people expect at every point in their digital journey and we’re seeing significant results. Joining the MACH Alliance acknowledges that the Coveo Platform, with its out-of-the-box integrations and support for open MACH architecture can be adopted with confidence. It will meet evolving customer expectations — and deliver business value.”

As a MACH certified company, businesses can trust that Coveo will deliver on the MACH Alliance principles. This includes commerce, service, workplace, and website use cases, enabling businesses to modernise tech stack as their technology needs evolve. These architectural and development principles allow Coveo to deliver individualised, trusted, and connected experiences in every interaction across multiple channels. This ultimately improves both customer and employee experiences and positively impacting business results.

Casper Rasmussen, MACH Alliance President (image credit - LinkedIn/Casper Rasmussen)
Casper Rasmussen, MACH Alliance President

“Coveo’s inclusion in the MACH Alliance is a positive step forward,” said Casper Rasmussen, President of MACH Alliance. “Their commitment to flexibility, evident through their best-of-breed approach, aligns well with our values. Their inclusion reflects the increasing significance of MACH technologies. We welcome Coveo aboard.”

Enterprise Times: What this means for businesses

Enterprises need customer experiences that is tailored specifically to their individual needs of customers. Furthermore, that experience must be neatly tailored and seamless across multiple channels and touchpoints. A MACH approach to technology supports an organisations ability to deliver on those requirements by utilising a modern cloud-based composable architecture.

So its not surprising that Coveo have joined the MACH Alliance. It’s membership should enable more businesses to leverage MACH principles to meet those evolving expectations and drive business value. Joining the alliance will allow Coveo to deliver on a broader swath of commerce architecture preferences. In addition, SAP customers can leverage Coveo’s offerings to fit into that ecosystem.

For commerce brands looking for open architecture, Coveo is expected to meet those needs as well. So it should be a win-win situation for both parties. Unlike many of the MACH Alliance’s membership, Coveo was established 18 years ago and is a public listed company. So it looks like the Alliance is attracting more mature and technology companies to its membership rank.


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