commercetools (credit image/Pixabay/RJA1988)commercetools has announced a series of enhancements, solutions and partnerships to enable businesses to solve increasingly business complex problems. This includes a collaboration with PayPal to the unveiling of the cutting-edge Blueprint for B2B Manufacturing commercetools Foundry offering. In addition to the launch of its user community, commercetools Community.

Optimising for a frictionless checkout

The partnership is an expansion of commercetools and Paypal’s Q4 2023 collaboration. The 2023 partnership introduced access to the newly launched Fastlane by PayPal to commercetools customers. The innovative feature aims to streamline the checkout process by allowing authenticated users a one-click experience. It is expected to help merchants boost conversion rates and revenue streams while mitigating cart abandonment. By prioritising seamless transactions, businesses can elevate the overall customer journey and capitalise on lucrative opportunities in the competitive marketplace.

(Image credit/LinkedIn/Dirk Hoerig)
Dirk Hoerig, founder and CEO of commercetools,

At commercetools, we prioritise customer empowerment by offering flexibility in provider and payment method choices. Other competitors restrict consumers by locking them in with more narrow payment options,” said Dirk Hoerig, Commercetools, CEO and Co-founder. “With PayPal as a leading and trusted authority in commerce, our partnership aims to enhance shopping experiences. As a result, enable enterprises to capture greater wallet share.”

According to Frank Keller, EVP and General Manager, Large Enterprise & Merchant Platforms Group at PayPal, “To be successful in today’s hyper-competitive, constantly evolving market, businesses need the ability to provide their customers with seamless, secure commerce experiences. We aim to revolutionise commerce globally. Our work with commercetools aoims to bring Fastlane by PayPal to some of the world’s most renowned brands. We will help enterprises boost sales, attract new customers, and foster lasting loyalty.”

Accelerating B2B innovation

The B2B commerce sector is expected to increase towards a projected $36 billion by 2031. commercetools Chief Product Officer, Mike Sharp, said the strategic focus is to support B2B customers and capitalise on this market growth. The company aims to build on the success of its Q1 launch of commercetools Foundry for retailers by unveiling its latest innovation tailored for manufacturers.

The new B2B-specific blueprint leverages commercetools Composable Commerce for B2B, Frontend, and Connect. It offers a pre-composed solution that accelerates time to market. By streamlining implementation, commercetools supports manufacturers to swiftly deploy modern, adaptable buying experiences, driving revenue growth while minimising decision-making overhead.

Today, the B2B commerce sector presents immense opportunities for manufacturers, wholesalers, and distributors. However, outdated channels and sales methods hinder their progress,” suggests Sharp. “With our latest solution, B2B manufacturers unlock flexibility, streamline operations, and slash implementation time by 30%. This agility is paramount in navigating today’s fast-paced business environment.”

Driving composable commerce adoption

commercetools co-founded the MACH Alliance to working with almost 500 partners across the globe. The company is known to engage its ecosystem to tailor products, features, and capabilities to meet needs and deliver value. Sharp also announced the launch of the company’s new user community, commercetools Community. The community is aimed at fostering enhanced support and transparent communication throughout the composable commerce adoption and success journey.

The new platform enables customers, prospects, and partners to access resources for seamless implementation. They can seek assistance, network with peers, exchange insights, co-create ideas, and provide feedback. Commercetools envisages the community will become a collaborative environment for innovation and success.

At commercetools, we are dedicated to showing our community that commercetools is more than just their commerce vendor. We are a strategic partner and are just as invested in their success as they are. Our team, across departments, can be a project manager, support engineer, advisor or friend on any given day,” said Hauke Rahm, Vice President of Customer Success at commercetools. “With this new user community, we hope to open up the channels of communication even more to help. This will drive greater results and collaboration.”

Enterprise Times: What this means for businesses

commercetools has impressive solutions that meet the needs of today’s brands and retailers. For any enterprise, the option of incorporating composable commerce, frontend and checkout can give any enterprise a potential boost to commerce. Hence why commercetools focus on PayPal to help enterprises create seamless checkout experiences for consumers. Over the years, commercetools have focused on creating seamless and engaging user experiences. The thinking is that retailers can elevate the overall customer journey.

As a result, they maximise lucrative opportunities in their respective competitive markets. The new streamlined checkout process will provide users with a one-click experience. In January, commercetools launched commercetools Foundry. The solution combined composable technology and commercetools’ expertise into a quick-to-launch, pre-composed solution. Enterprises looking to prioritise their customer’s experience will be attracted to composable commerce solutions. Inevitably, they will be looking at the solutions provided by commercetools and other companies in that eCommerce provider sector.


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