commercetools (credit image/Pixabay/andrespradagarcia)commercetools has launched commercetools Foundry. For B2C retailers, Foundry combines composable technology and commercetools’ expertise into a quick-to-launch, pre-composed solution. Foundry distils the learning from the collective success of hundreds of pre-existing commercetools partners and customers. This includes Woolworths, River Island, and Bang & Olufsen.

Analysts suggest that retailers across industries cannot outpace their competitors without technical agility. This agility is required to consistently provide and scale the CX customers want and at the speed needed across markets. This competitive advantage is especially critical during volatile economic times such as with the COVID-19 pandemic. For example, Cimpress launched two large-scale projects which included face masks in under five weeks during the pandemic with commercetools. This was essential to serve their customer at a time when it mattered the most.

Based on proprietary data, commercetools has found that its customers are able to deploy – roughly 30% faster on average. Some customers have been able to go live in as little as eight weeks. Foundry includes everything businesses need to embark on a composable commerce journey, such as documentation, API-doc updates, and implementation details. Commercetools says it helps businesses accomplish this.

According to Dirk Hoerig, co-founder and CEO at Commercetools, “Today, true composable commerce is a business imperative for retailers. Enterprises prioritising their customer’s experience, are invested in the business’ ability to adapt. They want to continuously increase growth opportunities. With commercetools Foundry, businesses can realise the benefits of our composable commerce even faster. Easily unlocking opportunities for an increased competitive advantage.”

Composable technology

The programme includes composable technology from commercetools, plus.

  • Blueprint for B2C Retail is step-by-step guidance that covers topics spanning solution architecture, project planning, discovery, demo flow and more.
  • Best Practice Guides Focused guides and best practices for harnessing the power of commercetools.
  • AI-powered Developer Assistants are designed to help engineering teams onboard even faster. Developer Assistants easily find answers to commercetools questions and create practical demo codes for everyday use cases in seconds. They cover areas such as generating an API client or adding to a cart.
  • Store Launchpads is a ready-to-use store that consists of a set of front-end components, out-of-the-box integrations and backend capabilities. It can be used to launch an eCommerce store with commercetools. Alternatively as a guide on developing an eCommerce website with the commercetools stack.
  • Expert Services is a selection of curated offerings aimed at connecting commercetools industry-leading knowledge and expertise with your brand experts.
    commercetools says its Foundry solution is now available for B2C retail brands. It will be available for B2B wholesalers in the coming months.

In January 2023, commercetools launched commercetools Frontend. A best-in-class FaaS solution that enables businesses to compose and deliver digital websites and applications. With its extensive ready-to-use APIs, commercetools Frontend was expected to help businesses gain all the advantages of implementing headless commerce. This included unlimited customisation, freedom to experiment, and scalability without sacrificing time to market.

Enterprise Times: What this means for businesses.

The commercetools Foundry solution offer is simple. Go live in weeks with a pre-composed solution and a complete set of tailored resources, best practices, expert services and AI tools. Everything an enterprise needs to effortlessly bring the corporate commerce vision to life. commercetools says the solution enables retailers to expedite time to value with less friction and exceptional scalability. This is achieved through a seamless composable commerce adoption programme. Furthermore, B2C retail businesses can now access the programme to unlock flexibility. As a result, enterprises can thoughtfully roll out auto-implementation while boosting the speed of innovation.

The only issue with this approach is that it is dependent on retailers and online merchants fully understanding the concept of composable commerce. For many enterprises, there’s still a sharp learning curve to undergo before they can fully appreciate the benefits of this approach to technology. Hence, the importance of learning documents, practice guides and AI-powered Developer Assistants. It will be interesting to learn if enterprises could move from zero to hero (functional eCommerce offerings) in five weeks. Only time will tell.


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