Deazy, the startup that has created a way for organisations to engage with development teams in a flexible and scalable way, has built an enterprise and mid-market sales team as it looks to scale up. The new team will report to CEO Andy Peddar and will consist of Jordan Chambers, David D’Orazi and Rayan Rehal. The team has experience in both the midmarket and multinational enterprise sectors, and Peddar clearly hopes they will accelerate growth.
Andy Peddar, CEO of Deazy, commented, “We know that the enterprise sales process is different from that of other organisations, and so we’ve brought together a fantastic new team with experience in selling technology solutions into some of the world’s biggest and best-known mid-market enterprises.
“These businesses are generally not digital-first and are often catching up on digitisation. Deazy solves the challenge of building technology at scale and quickly by building development teams from their global partner network of engineers. Managing the process end to end by our UK team ensures we can offer custom teams rigorously screened for expertise and deliver on any digital challenge. Our new sales team will make the entire process more effective and more efficient.”
Who are the new Deazy sales team
Jordan Chambers joined from Spectro Cloud. As a Senior Account Executive he has more than a decade in the industry. He previously worked for Compuware, CA Technologies and PagerDuty. He is a graduate of Mechanical Engineering from Loughborough University.
David D’Orazi joins from Monetate, where he worked in the Enterprise Sales EMEA. He has over twenty years in sales and sales leadership roles in a variety of technology sectors. He has previously worked for global organisations such as Korbyt and SoftwareONE. D’Orazi also worked at Pulsant and Commensus. He has experience selling to the FTSE 250 and aims to superpower clients with access to the Deazy global ecosystem of pre-vetted, high-performing dev teams.
Rayan Rehal joined from Distributed, where he was Sales Director in a company that provided flexible deployment of highly skilled talent, working remotely and coming together in composable teams that clients access through our private talent cloud. That experience will be valuable at Deazy. Rehal also spent time at Capita and Capgemini in a career of over 15 years. He has won multimillion-pound deals and has experience and relationships within large global enterprises.
Deazy targets growth
Deazy has built a reputation for providing development teams to enterprises such as RAC, Popeyes and Fleetcor. With an expanded sales team, it hopes to help organisations digitally transform by providing access to skilled development teams within seven days. Deazy has 6,000 vetted global developers and already worked with clients across the UK and Europe.
The dev teams have a wide range of technical expertise that ranges from languages such as JavaScript, PHP and Python and applications such as Shopify, Drupal and Hubspot.
Last month Deazy acquired Geektastic, which provides customisable, peer-reviewed technical assessments that generate deep technical insight to allow enterprises to quickly identify the best developers. The peer review site gives Deazy a means by which it can quickly demonstrate the expertise that it has available to customers.
The new team will initially focus on the UK market, with Chambers focussing on the retail sector, D’Orazi on legal and Rehal on gambling & leisure and manufacturing.
Peddar continued, “Our recent acquisition of Geektastic, combined with the expertise and experience of our new enterprise sales team, means Deazy is now fully enterprise-ready. Jordan, David and Rayan each have proven credentials in dealing with the enterprise market, and it’s clear that we are set for big things in 2024 and beyond.”
Enterprise Times: What does this mean?
With a global shortage of talent, Deazy is able to offer enterprises a means to access talent without the necessity of hiring often more expensive system integrators. Deazy is backed by haatch, VGC Partners and PUMA Private Equity, which led its £5 million funding round in January 2022. It now has put a team in place to accelerate growth with an ecosystem ready to exploit. Peddar hopes that 2024 will see accelerated revenues from a team that mainly joined in September 2023 and should now be bedded in and generating revenue.
