Feedonomics, a provider of product feed management and marketplace syndication for eCommerce businesses has announced its direct integration support for TikTok Shop in the US & UK. Feedonomics combines best-in-class technology and service to enable retailers to list products everywhere people shop. This includes Google Shopping, Amazon, and Facebook.
Through this integration, merchants leveraging Feedonomics for product listing management and order syndication across hundreds of global shopping channels are now able to sell products directly on TikTok Shop. This is managed through in-feed videos, LIVEs, and the product showcase tab.
Social commerce is critical for omnichannel strategies
“Social commerce is a critical part of merchants’ omnichannel strategies. Immensely popular platforms such as TikTok present an ideal source of highly engaged, purchase-ready shoppers. Customers who can increase traffic, improve conversion and grow revenue,” said Matt Dornfeld, Feedonomics Sr. Director, Global Partnerships. “Merchants looking to take advantage of TikTok’s innovative shopping feature have direct access to the channel. This will be through our native integration for catalogue and order management.”
In October 2022, TikTok expanded into eCommerce in the US, following the launch of TikTok Shop in the United Kingdom. The company posted job listings for staff for a series of order fulfilment centres in the US and is reportedly planning to start the new live shopping business before the end of the year.
According to data from app analytics group Sensor Tower, advertising on TikTok in the US grew by 11% in March 2023. Major mainstream companies such as Pepsi, DoorDash, Amazon and Apple are among the top spenders. According to estimates from research group Insider Intelligence, TikTok is projected to generate $14.15 billion in revenue in 2023. This is up from $9.89 billion in 2022.
Driving shopping moments
“We are excited to partner with Feedonomics to bring new opportunities to the TikTok community. Furthermore, we intend to drive shopping moments directly through TikTok Shop in the US. This integration will enable sellers to efficiently streamline their TikTok Shop. By syncing daily operations to their eCommerce platform of choice,” said Marni Levine, Head of TikTok Shop Operations, SMB.
Managing orders and inventory manually is inefficient, error-prone, and unsustainable, especially when dealing with multiple systems. Feedonomics for Marketplaces is a fully managed solution. It automates product listing, catalogue optimisation, and order and inventory management for 300+ channels, including TikTok Shop. The solution combines powerful technology with a team of support specialists who are available 24/7. This enables Feedonomics to create a full-service feed management experience for sellers.
“OtterBox partnered with Feedonomics for an expedited and smooth integration with TikTok Shop that allowed us to be early to market in the premium electronic accessories space,” said Bill Dillon, OtterBox President of Consumer. “Feedonomics continues to support us post-integration by handling the day-to-day operations powering our TikTok Shop integration. This allows our team more time to focus on strategy and growth.”
In June 2023, Salesforce announced a partnership with TikTok to support Commerce Cloud merchants in engaging with the TikTok community. The partnership includes advertising to users and making their products more discoverable. Salesforce says this partnership is the latest Commerce Cloud platform investment to help businesses reach social-media-savvy shoppers.
Enterprise Times: What this means for business
TikTok’s engagement model is creating fresh new opportunities for brands to create and sustain relationships with their audiences. The company has made product discovery and shopping a native, engaging and entertaining experience for users. This is not the same for many other social media platforms. Retailers and brands consider TikTok as an exciting way to reach and engage with new audiences, especially young people. New audiences that they would not have been connected with before. The brands having the most success is those that embrace the creativity and authenticity of the community.
In-app checkout seamlessly integrates product discovery, engagement, and checkout, in one place to reduce friction and create more sales. Hence the attractiveness of TikTok for third-party providers of specialist data, such as Feedonomics. Ecommerce businesses looking to sell their products via TikTok Shop in the US & UK will now be able to access the channel through Feedonomics for Marketplaces.
Salesforce expands social commerce offerings, connecting retailers with TikTok
