At Apttus Accelerate in San Francisco, Enterprise Times spoke to Kamal Ahluwalia, Chief Revenue Officer at Apttus. Ahluwalia spoke about how Apttus has evolved. It no longer simply delivers applications but aims to deliver outcomes. He explains a three point strategy of how the Sales teams are trained to deliver solution selling into clients.
That culture has also expanded to include their channel partners. There has been criticism in the past of how Apttus brought on board channel partners that were not best of breed. Ahluwalia explains, using Hitachi as an example how that has changed recently. He also revealed how the extensive onboarding process at Apttus is now being extended out to channel partners as well.
There is also the question of the Apttus IPO that seems to have been delayed, if slightly at the moment. He gives an honest view on that situation.
To hear more of what Ahluwalia said, listen to the podcast now. Alternatively, download the podcast and listen to it on your device of choice.