Infosys (Credit image/Pixabay/ Ronald Carreño)Similarweb has launched an open beta release of SAM, an AI-powered sales assistant that brings digital intelligence insights into the salesperson’s daily workflow. SAM the Similarweb Sales AI Module (SAM), is one of many ways Similarweb is combining the power of digital data with large language model (LLM) generative AI. The SimilarAsk digital assistant was introduced in 2023 to speed customer discovery of Similarweb data and insights. Similarweb says SAM builds on the success of the Insights Generator sidebar in Similarweb Sales Intelligence – except that with SAM. Those insights become readily available through a Chrome Extension that fits into existing workflows.

Similarweb innovation partners who are part of the SAM trial include industry leaders like DHL Express in global logistics. In addition to SaaS powerhouses such as Bannerflow and Commversion, and eCommerce platform provider Visualsoft.

According to Similarweb CEO Or Offer, “The platform is supported by the same OpenAI GPT-4 algorithms as ChatGPT. SAM helps salespeople identify the right prospects at the right time and target them with the right message.”

(credit image/LinkedIn/Or Offer)
Similarweb CEO, Or Offer

Rather than expecting every salesperson to become a 8‘prompt engineer,’ SAM proactively inserts data-driven messages into the sales workflow. This is managed without the need for the user to be prompted. By making the salesperson an expert on the prospect, its industry, and its unique business challenges. We can dramatically improve the odds of closing a deal,” Offer added.

Using sales research as its input

SAM is not just another chatbot or “co-pilot.” Implemented as a browser extension, SAM uses the regular workflow of sales research as its input. As a result, SAM informs sales pitches and meetings with a prospect or current customer with insights drawn from Similarweb’s unique Digital Data.

Beyond presenting charts and graphs, SAM uses AI text generation to suggest sales messages likely to resonate with potential customer. Salespeople can then incorporate those messages into pitch emails, use them to prepare for a meeting. Alternatively, they can leverage them to advise existing customers on opportunities to improve their digital profile.

SAM is meant to accompany salespeople wherever they go on the web, integrating with multiple productivity and research tools. This includes starting with LinkedIn and Google Calendar. Later in the year, integrations will be added for Gmail and tools such as SalesLoft and Outreach.

More than 25 early beta customers are already using SAM to boost sales effectiveness.
DHL Express was an early adopter of Similarweb’s Sales Intelligence solution,” said Michiel Greeven, EVP Global Commercial at DHL Express. “Through our design partnership with the Similarweb team, we’ve optimised our sales approach by leveraging data and insights. This reinforces our role as trusted advisor for our customers. SAM represents the next exciting chapter in our collaboration. It empowers our teams to deliver even greater value to our customers and business.”

“Using Similarweb has allowed our sales teams to book more meetings, and close more deals, using accurate data and insights. This ultimately results in an unbiased consultative selling approach,” said Daniel Dixon, VP of Sales at Visualsoft. “By leveraging Similarweb’s insights, we have helped them increase revenue and fostered lasting loyalty. With SAM, we will empower our sales team to deliver even greater value and further strengthen these vital customer relationships.”

Enterprise Times: What this means for businesses

Unsure at this stage how SAM differs from other analytics tools and business intelligence tools. However, the beta release of SAM sounds impressive. An AI-powered sales assistant that brings digital intelligence insights into the salesperson’s daily workflow. Finding sales prospects at the right time and target them with appropriate messages.

In today’s competitive marketplace, any tools that provides data intelligence that supports lead generation is definitely a bonus. The mountain of data generated in today’s typical business means businesses must keep their data pipelines cost-efficient, accessible and flexible.

Similiarweb says its solutions support users to be the first to discover and capture the best business opportunities. Inevitably, this will entail OpenAI capability analysing mountains of data. Furthermore, the company claim it’s solutions are designed to stay alert to react instantly to emerging threats to their business. Although the SAM solution is a beta release, it would be interesting to understand how tags are inserted. In addition to the reporting functionality in its dashboard.


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