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Adspace’s launches new suite of digital marketing services

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Adspace has published a new suite of digital marketing services. Adspace says this strategic unveiling positions Adspace not just as a service provider but...
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BICS partners with Cognigy to enhance customer experience for Chinese customers using WeChat

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BICS has launched a new customer support AI Agent tailored for Chinese customers. The new solution has been developed with Cognigy. BICS noted that...
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Middle Managers are Crucial for Productivity

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Productivity platform ClickUp has published findings from a survey which reveals that middle management are crucial within organisations. The survey of 1,265 knowledge workers...
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State of Sales Enablement, Operations & Technology signals a shift towards AI enablement

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Seismic has published the State of Sales Enablement, Operations & Technology 2023/24 report (registration required). It is the second time it has produced the...
Soccer Man City , Manchester City Football Club has extended its existing partnership with Qualtrics in another multi-year agreement. The two organisations first partnered in 2021 with Qualtrics, providing its Experience Management platform for the football club. The agreement will see Man City continue to use the Qualtrics Experience Platform. Over the past four years, the platform has helped the football club better understand and engage with fans across physical and digital engagement. Key improvements that Man City has made include: • Listening to fans’ feedback to improve all elements of the journey fans take as they visit the Club’s facilities at the Etihad Campus • Enabling fans to share their opinions everywhere, with the implementation of QR codes and iPads around the stadium for fans to share their views • Gathering live feedback during the online ticket and merchandise buying journeys to understand fan satisfaction and identify moments of friction • Improving hospitality experiences, including the Kids Fanzone and ensuring issue resolution and expectations can be managed quickly and efficiently • Listening to feedback and tailoring digital experiences to increase engagement and make improvements to club content by measuring the effectiveness of help and support pages • Developing more meaningful relationships with partners using rich data to drive increased awareness and perception Looking forward Qualtrics will now expand its role as the Official Experience Management Software partner. It will continue to capture and analyse fan feedback at every point of the customer journey. The relationship allows Man City to gain instant feedback on the experience, enabling it to react quickly if there is an issue. The platform already supports partners and the Club to nuance campaigns and the experiences that fans receive. The partnership will no doubt help refine the planned expansion of the Etihad Stadium, that will see several connected all-weather facilities and an expanded North Stand that will increase the capacity of the ground to over 60,000. This program of works, representing a £300 million investment, should complete during the 2025/26 season. Other improvements include: • A sky bar with views overlooking the pitch • A stadium roof walk experience • A covered City Square fan zone with a wide variety of food and drink outlets and a capacity for 3,000 people • A new club shop • A museum • Modest workspace • A 400-bed hotel Tom Boyle, VP of Global Partnerships Marketing & Operations at City Football Group, said: “We are pleased to extend our partnership with Qualtrics as we continue to look for ways to improve our matchday offering and other experiences beyond matchday for our fans. In recent years, we have seen increased matchday satisfaction results and Qualtrics have played a key role in helping us to understand and improve our services. We’re looking forward to building on this fantastic work during the next term of the partnership and in the future." Brad Anderson, President of Products and Engineering at Qualtrics, added: “Fans are the fuel in any football club and being able to continue to learn what fans want from the matchday experience is gold. With our strategic partnership, the Club can amplify fan voices to drive deeper connections and take fan engagement to new heights.” Enterprise Times: What does this mean? Retention for a SaaS firm is always good news. When it means a multi-year agreement with a global brand such as Manchester City, doubly so. With the realisation of the huge investment into the stadium facilities, this is good news for both Qualtrics and Manchester City. It has a proven solution that will help to rapidly iron out any issues with the new facilities. Qualtrics will also gain, potentially from the integration that Man City will no doubt incorporate into the new venues.

Manchester City renews Experience Management Software partner with Qualtrics

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Manchester City Football Club has extended its existing partnership with Qualtrics in another multi-year agreement. The two organisations first partnered in 2021 with Qualtrics,...
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VeUP hires new HR Leader at stormy time

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VeUP has announced the appointment of Cheryl Powell as head of HR. VeUP is a forward-thinking company that specializes in delivering innovative software and...
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Pulseway 9.5 updates policy management and helps make your coffee!

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Pulseway has rolled out an updated, more sophisticated and easier-to-use policy management engine within its latest release. That is not the only enhancement that...
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Salesforce launches Clean Energy Program Management

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Salesforce has extended its Energy & Utilities Cloud with a Clean Energy Program Management. Targeting utility companies such as gas, water and electricity, the...
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Forter double ups appointment announcement

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Forter has announced the appointment of two senior executives to strengthen its leadership team. It has appointed Anthony Barsoom as its new Chief Financial...
Mangopay and Mobile.de

Mobile.de adopts Mangopay for secure payments platform

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Mangopay has announced a new “partnership” with Mobile.de. Mobile.de is the largest online vehicle market in Germany, with over 1.2 million cars available on...
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Siemens appoints Raymond Kok as Mendix CEO

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Mendix has announced the appointment of Raymond Kok as its new CEO. He replaces Tim Srock, who had joined the company as CFO from...
Zoho signing MOU with MOMO Pencils

Zoho expands transnational localism in Africa

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Zoho has announced a new CSR initiative in Kenya. It has partnered with green manufacturer MOMO Pencils. MOMO pencils designs and manufactures pencils using...
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FIS and Banked forge A2A payments strategic partnership

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FIS, a global leader in financial technology, has announced a strategic partnership with Banked, a leading payments provider. The partnership will leverage open banking...
Crown, appointment - image credit Jametlene Reskp on Unsplash

Jitterbit appoints Bill Conner as President and CEO

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Jitterbit has announced the appointment of Bill Conner as President and Chief Executive Officer. Conner replaces George Gallegos, who led Jitterbit as CEO for...