Retail and eCommerce highlights this week include: Leading eco furniture brand Sustainable Furniture moving on up after pivoting to Brightpearl. PayTabs becomes first to deploy Modirum 3D Secure payment solutions in Saudi Arabia. RevLifter launches intelligent offers platform to remove guesswork from eCommerce promotions. Merkle Launches Global Centre of Excellence for Digital Marketplaces; unveils transformational work for top brands. Historic luxury house Balmain rolls out Fluent Order Management to deliver an improved online customer experience.
Eco furniture brands signs up to Brightpearl
The UK’s leading supplier in sustainably-sourced furniture has implemented Brightpearl by Sage’s retail operating system.
Sustainable Furniture originally chose Cloud Commerce Pro earlier this year, but after ‘false promises’ and a ‘lack of urgency’, the business has switched to Brightpearl. Following a rapid, expert-led implementation – which Brightpearl offers as standard – Sustainable Furniture has gained access to a scalable solution that includes a vast library of Plug & Play integrations, a powerful Automation Engine and market-leading demand forecasting.
Founded in 2007, Sustainable Furniture is a family-run, Cornwall-based retailer with a simple ethos: to supply quality, ethical furniture that will last a lifetime. The brand sells directly to consumers via its Magento-powered website and also supplies big-name British brands, including M&S and John Lewis.
As a truly flexible and scalable solution with seamless integrations to cutting-edge tech tools, Brightpearl is well-placed to solve the issues historically thrown up by Sustainable Furniture’s complex custom set-up. It’s a centralised source of truth that will enable the business to grow fearlessly.
After being plagued by error-prone manual workflows, Sustainable Furniture can now take advantage of Brightpearl’s Automation Engine, which is proven to save hundreds of hours a year on eCommerce admin, reducing errors by 65% and cutting labour costs in half – all by automating tedious manual workflows, with no coding necessary.
Advanced business intelligence, order management, warehouse management and CRM are also available at a click – and the brand won’t ever have to worry about the system slowing down when things get busy.
PayTabs deploy Modirum 3D Secure payment solutions in Saudi Arabia
PayTabs becomes first to deploy Modirum 3D Secure payment solutions in Saudi Arabia
Saudi Arabia’s PayTabs Group, the region’s award-winning payment solutions provider, announced a strategic agreement with Modirum – a global brand with a track record of delivering effective 3D secure solutions for over 20 years.
The alliance between the two firms aims to offer flexible, robust, and cost-effective EMV 3D secure authentication solutions for PayTabs merchants, banks, and processors across the Kingdom of Saudi Arabia.
With cybercriminals on the lookout for security lapses, one of their favourite targets is collecting the sensitive payment information of online shoppers. The biggest benefit of 3D secure payments is that it prevents any payment fraud or identity theft for both the end customer and merchants. According to a report by Deloitte, several organizations in the Middle East are struggling with online payment fraud, especially since the pandemic hit.
Modirum’s 3DS solutions make it possible for PayTabs as a payment processor to offer authentication and verification of users’ identities. This ensures secure and seamless digital payments across all devices, such as desktops, laptops, tablets, and mobiles. The software security solution also aims to prevent card fraud on merchants’ websites and e-stores, offering eCommerce vendors peace of mind.
Certified for Verified by Visa and Visa Secure, MasterCard SecureCode, American Express Safekey, Union Pay and various other card schemes, the solution from Modirum also offers PayTabs merchants multiple integration options and APIs to ensure secure end-to-end transaction processing.
RevLifter launches its Intelligent Offers Platform
RevLifter has announced the launch of its Intelligent Offers Platform – a powerful self-serve technology giving retailers the insight and control they need for profitable growth.
The platform offers a complete toolset for creating, launching, testing and optimizing personalized offers across an eCommerce site. Retailers will be able to deliver tailored incentives and recommendations through fully branded experiences to solve challenges around driving conversions, reducing abandonment, and managing inventory, all while driving their goals through the support of RevLifter’s in-house experts.
A major aim of the new platform is to remove the guesswork from retailers’ promotional efforts through a host of data and insights capabilities. These include:
Segmentation: Target different offers at specific audiences to discover which incentives drive more revenue, less abandonment, and other desired outcomes.
Propensity and intent: Boost promotional efficiency by targeting offers at visitors who are more likely to buy, or buy more, based on thousands of lookalike journeys.
A/B and multivariate testing: Run experiments on different offers, copy, and creative elements and automatically push the most effective variants.
The Intelligent Offers Platform is available through a range of tiered plans and can be implemented rapidly through a simple tag-based method. It also integrates directly with the most popular eCommerce platforms and technologies, including Shopify, Adobe Commerce/Magento, WooCommerce, BigCommerce, and OpenCart.
Merkle launches Global Centre of Excellence for digital marketplaces
Merkle, Dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announces the launch of its “Marketplaces Centre of Excellence,” a specialist unit that is the newest addition to Merkle’s Experience & Commerce practice, a team of more than 4,500 experts globally.
Marketplace platforms and businesses – known for their ability to quickly onboard third-party sellers and offer a broad assortment of goods and services – have grown at six times the rate of traditional eCommerce business models within the past year and are now at the forefront of digital commerce expansion for many B2B and B2C brands. Appointed to lead the Centre of Excellence is Paul Lynch, Merkle’s Experience & Commerce practice leader for the United Kingdom and Ireland, orchestrating a global team of experts.
Merkle has been a marketplace transformation, design, and technology implementation partner for numerous brands, including supporting Saks Fifth Avenue’s evolution from a traditional online department store toward a marketplace business by implementing the Mirakl technology platform. Another example is Merkle’s collaboration with global aviation leader Satair in designing, launching, and optimizing a full-service B2B marketplace for its aircraft spare parts sales. In total, marketplaces implemented by Merkle for B2C and B2B brands generate over $2 billion in GMV (gross merchandise value) yearly.
Merkle also recently partnered with Party City to launch a new marketplace concept as a part of the retailer’s business evolution. In addition to being consumers’ one-stop shop for party planning supplies to celebrate life’s moments, Party City now delights consumers by providing services such as cakes through its new marketplace offering, which is local to the markets they are celebrating.
Balmain launches Fluent Order Management to improve customer experience
The historic Parisian fashion house Balmain has implemented fluent Order Management’s Distributed Order Management System (DOM), across its online boutiques in Europe, the APAC region and both North and South America.
Founded by Pierre Balmain in 1945, Balmain is followed by millions of lovers of fashion across the world, and it has more than 35 boutiques worldwide. As part of the house’s new eCommerce and omnichannel strategy, Balmain’s digital team decided to replace its previous eCommerce platform with Salesforce Commerce Cloud, allowing the house to support future online sales growth, while improving customer experience.
The change in eCommerce strategy aims to allow Balmain to reach new luxury customers and markets, building directly upon and complementing the house’s innovative marketing and communication game plans. Fluent Order Management enables Balmain to sell its offerings on multiple marketplaces, with the house’s latest ready-to-wear and accessory designs now available on Farfetch, 24S, and Harrods.com. Balmain creations will also soon be carried on GaleriesLafayette.com and several other luxury fashion websites. Online marketplaces like these are in full expansion, with the sales channel accounting for 62% of all eCommerce sales, worldwide.
Going forward, Fluent Order Management will allow Balmain to provide faster delivery times for customers and manage returns much more easily. Customers will also be able to buy online and collect from one of the house’s boutiques or have items shipped from a boutique to their homes.
