You’ll need a striking advertising flyer whether you’re opening a business or trying to attract new clients. If you’re new to flyer design, you can use online templates from vendors like Vista Create to make flyers that will fulfil their purpose perfectly.
The main goal of a promotional flyer is to grab attention. The secondary goal is to increase sales, for example, by providing details about events or information about can’t-miss deals. Yes, this means it won’t be a priceless piece of art. However, you can still create an amazing design that serves both functions. Here are tips on how to make a successful business flyer.
1. Remember the Flyer’s Function
Whether you’re advertising a computer sale or a club night, your new business flyer needs to be eye-catching enough that people will pick it up and look at it. This is important for making flyers that look professional and work well. The information it shows must be clear and brief enough to persuade that person to come to your shop or event.
Take note of this functional checklist and evaluate your work to see whether it complies with these points at the beginning and end of the design. All of these are components of effective business flyer design:
- Don’t give too much information. Keep the most significant information in the text, and don’t be tempted to write too much. A person reading an info flyer has a very short attention span. Make sure that what they manage to read in that short time are the essential points.
- Make it easy to understand. Make sure your fonts are big, and your lines are wide, at least 0.75pt. You can allow a big, bold headline to take up a lot of space on the flyer. Creating a good headline is one of the most crucial things when making a flyer.
- Make contact information and important facts easy to find. Ensure that your website address stands out with bright colors that stand out and remember to highlight the date and time of your event or the location of your store.
- Use the WYSIWYG principle, which stands for “What You See Is What You Get”. If you’re selling something, you should show a picture of it.
2. Maximize the Space You Have
Creating a professional-looking flyer with little print space is one of the main problems graphic designers confront. The majority of flyers must fit on a regular A5 or A6 sheet, which are 148 mm x 210 mm and 105 mm x 148 mm, respectively, so you’ll need to be a little more inventive with how you organize your design.
While such formats as invitations or brochures allow you to have just one column of text on the page, you will have to experiment with the grid and layout of your flyer. Try utilizing irregularly sized sections with smaller parts of the text in smaller squares, for example. Or you can use a simple four-part grid but combine your text with pictures for a more interesting look. However, remember to keep your design balanced.
3. Avoid Overwhelming Your Readers
The safest option in the design process is to go minimalist. A subtle flyer can be a brilliant design choice. Throwing bright illustrations or funky fonts into the mix might not be the best option if you’re going for the more intellectual or business customer.
Aim for a simple, understated, and serene style for an effective design. A modest, flat design style can draw your target market with minimum effort if you’re wondering how to create a flyer to advertise corporate services or a business conference.
4. Add Eye-Catching Details
Having a boring design is something you want to avoid at all costs. With the skillful use of color, modest designs may be transformed from boring to magnificent. One of the simplest components a good flyer may use is color.
You just cannot afford to be boring in any way if you’re trying to promote anything more casual and attention-grabbing, like a club night, exhibition, or festival! Vitality is an important component of an excellent flyer design. Even if you need a corporate look, adding a few colorful details will help brighten it up a little.
To Sum Up
With these four simple tips, you can start making your flyers more impressive and effective. You can always try playing with shapes and visuals if you want something more advanced. However, remember that one of the most important things in a flyer is its message and all the information potential clients may need.
VistaCreate is a free graphic design tool with thousands of free templates for you to choose from. Pick a template you love, adjust it to your project, and post or print! Use design to tell your brand story like no one else can.
