David Turner, Senior Director, EMEA Marketing, Oracle NetSuite on stage with BUILT/, Buster + Punch and OSL Cutting (Image credit Oracle)
David Turner, Senior Director, EMEA Marketing, Oracle NetSuite on stage with SystemsAccountants, Buster + Punch and OSL Cutting Technologies at Next Ready Business Tour in London

The NetSuite Next Ready Business Tour came to London with a distinctly European feel. It followed SuiteConnect at Openworld a couple of weeks ago where ET spoke to Evan Goldberg and NetSuite announced their blockchain as a Service offering. NetSuite has now unveiled SuiteSuccess for UK & Ireland, more European localisations and a new data centre for Germany. There was also some customer win announcements and a new multi-national partner, SystemsAccountants.

Oracle helps accelerate breadth and growth

Even before the acquisition NetSuite were doing well. Arguably if Oracle hadn’t acquired them when they did, with a one billion run rate, there was the possibility that the company might have become to expensive. It’s value would almost certainly have increased, a fact that T Rowe Price was keen to point out. However potential revenue is difficult to value, with so many uncertainties.

NetSuite had created something unique. David Turner, Senior Director, EMEA Marketing, Oracle NetSuite kicking off the event commented: “We had 40k organisations running on the same version, that’s the first time anyone has achieved that in the history of the world.”

He went on to state that Oracle has enabled NetSuite to deliver new capabilities. According to Turner this means more industries covered, more products, more countries supported and more success.


Mark Woodhams, Managing Director, EMEA Oracle NetSuite (Source Linkedin)
Mark Woodhams,
Managing Director, EMEA Oracle NetSuite

NetSuite has always had a focus of being a global company. Its features are often targeted at its largest market, the US. There are few ERP solutions available today that localise as quickly as NetSuite. Preparing itself for each specific region and country in a full manner to be locally competitive.

Mark Woodhams  unveiled their latest localisation in Europe, adding Spain and Portugal. This localisation includes tax and regularity requirements for organisations headquartered in those countries. This is not one of the regions in Europe where they have a strong physical presence. This move should change that.

At SuiteWorld earlier this year the company launched SuiteSuccess. This is a four stage customer engagement program (Build, Engage Optimize, Consume). It drives faster and more successful implementations along with faster time to value. Possibly, more importantly it looks to support the in life experience for customers. While the original SuiteSuccess was launched in the US NetSuite is now rolling out SuiteSuccess Financials and SuiteSuccess Wholesale Distribution for the UK and Ireland markets. As a result of its success Woodhams is not only recruiting a sales executive to hunt new business but also account managers to look after accounts once they have been sold the system.

SuiteSuccess is making a substantial difference to implementations for NetSuite. Kelly Horton shared on stage that Verg Surgical, a subsidiary of Google Alphabet went live in 81 days. In general since it launched it has resolved 60% faster go lives and 18% lower implementation costs. A statistic that both NetSuite and its customers like. SuiteSuccess Financials has delivered some equally interesting statistics with time to close decreased by 45-50%

It is in how SuiteSuccess improves customer engagement that is important. Since launch, customer satisfaction is above 90%. This has pushed NetSuite back up to compare with the much smaller pure cloud companies.

This is a dramatic evolution not just in the UK but also the US and is one that other cloud software providers are realising. Customer retention is critical, but to retain customers one needs to look after them. It is no longer the case of implement and forget as has happened before. Today, cloud software is improved constantly but unless customers are aware and update their processes to match the those new systems they cannot take advantage.

More to come

ET spoke to Craig Sullivan at the event and he revealed that SuitePeople will be available in beta in Q1 2018. There is also likely to be more localisations to come in the region over the coming months as well.

Woodhams revealed that NetSuite will add a third data centre in Europe over the next 12 months. Not surprisingly this will be in Frankfurt, Germany. NetSuite is also poised to open a major operation there to compete in the SAP home territory.

So are NetSuite delivering on the promise?

The proof is in the constant stream of new customers that NetSuite is now able to talk about in Europe. They recently announced MIsco. On stage at the event were Buster + Punch, OSL Cutting Technologies and SystemsAccountants. The latter are both a client and partner. NetSuite now has more than 40,000 customers in the cloud. Putting that into perspective, Epicor claims around 22,000 customers of which only a small percentage are in the cloud.

The announced customers vary considerably in nature. Buster+Punch are only three and a half years old. It is a home fashion business, manufacturer, retailer. It has expanded rapidly, to sell in 74 countries with 7 office locations across 3 continents. They are now live on NetSuite after a very short selection process and now in a position where they have a single trusted view of their data.

In contrast OSL Cutting Technologies, according to Matthew Grey, described their offering as: “if you want to cut a hole in steel we are there.” They sell across industries that include construction, fabrication and aerospace. Founded in 1865 they have changed their business model over the last 4 years. Sixty per cent of their revenues are now export driven. They have distribution hubs in China and the US.

They chose NetSuite to help deliver long term growth. In fact Grey revealed that it was used as a value add during acquisitions.  When looking to acquire acquisitions it often enables them to offer an ERP solution that offers a business something better. Grey commented that they can go into meetings and say with confidence that: “Guys we’ve got something better”

It would be foolish to say that implementing complex ERP solutions are always perfect. While SuiteSuccess minimises the issues the key message is that data cleanliness is critical for success. Grey shared that while on day one they were able to start offering advantages, it was still a big change. The real benefit is that they are now realising the synergies between department, there is no more double entry for example. Grey added: “Now the system has one person looking at one set of data

What does this mean

NetSuite can no longer hold back news for the next Suiteworld. There is just too much happening. The growth and additions to its software is becoming if not unstoppable then at least hard to stop. There is room for competitors, but it is difficult to see where they can compete across all the same markets and verticals that NetSuite are already in. The only exceptions are probably Microsoft and SAP, though SAP is a long way from having a coherent story in the mid-market.

Since the acquisition by Oracle NetSuite has enjoyed a measured growth that seems sustainable. It is hitting its targets and has retained its cultural identity to an extent within the larger Oracle. The risk is that if they miss those targets and Oracle believes that it can impose a “better” culture within the business unit that could have dire consequences. At some point those targets will be missed, it just depends how much of the NetSuite culture has bled into Oracle at that stage and whether there will be any significant changes.


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