Acquia (credit image/Pixabay/Gerd Altmann)Acquia has launched an integration hub Acquia Exchange. The company says the new hub enhances the flexibility and extensibility of its digital experience platform (DXP). Acquia Exchange offers customers a single destination to discover integrations, connectors, and modules that support Acquia solutions.

The hub will also connect them to other technology providers. This intuitive hub makes it easier for organisations to extend the power of their digital experience platform (DXP) using proven technology from Acquia’s ecosystem of SaaS partners.

(credit image/LinkedIn/Deanna Ballew)
Deanna Ballew, Senior Vice President of DXP Products at Acquia

Acquia’s DXP provides a platform that can easily integrate with products from other providers. Customers can create solutions that best meet their needs,” said Deanna Ballew, Senior Vice President of DXP Products at Acquia.

With Acquia Exchange, customers can take their Acquia products further, expand on the foundations of their martech stack. Connecting those tools within their preferred digital ecosystem. Because Acquia solutions are open and connections already exist with leading martech products, our customers can maximise use of their data and content across their own digital experience platforms.

As an open and composable DXP, Acquia allows for integrations with a wide range of third-party marketing, sales, and digital technologies. It enables customers to build the most productive digital experiences that meet the precise requirements of their own audiences. Now, with Acquia Exchange, customers can explore integrations by company name, technology category, or Acquia product.

Providing three different types of integrations

Acquia Exchange helps customers discover three different types of integrations:

  • Native – Developed and supported by Acquia. Customers can tap into a native integration to connect multiple affiliated Brightcove accounts with the Acquia digital asset management platform. (Acquia DAM) The feature enables users to better manage video content.
  • Partner – Developed and supported by an Acquia technology partner or a solution partner. Customers who want to use Yext with Acquia Open DXP can sync core entity types such as articles, places, events, people, and pages from Drupal into Yext using connectors.
  • Community – Developed and supported by a third-party vendor. Customers can deploy analytics from a web-based user interface to collect data about their Drupal website’s traffic and activity. Users can then send it to the Google Analytics platform.

Acquia Exchange is an enhancement to the Acquia Technology Alliance Partner programme. It allows an easier way for partners to promote their solutions and connect with customers.

As a technology vendor, I hear ‘partnering’ everywhere these days. The word has become so overused it almost has no meaning,” said Eric Fulmer, CEO of ShotFlow and Acquia Technology Alliance Program partner.

The difference when partnering with Acquia is a true commitment to solve client problems. Partnering is a long-term strategy to create better solutions for our mutual clients, and it’s baked into the Acquia culture.”

Enterprise Times: What this means for business

September has been an extremely busy month for Acquia. Earlier in the month, the company launched its new integrations between Acquia DAM and generative AI solutions ChatGPT and Clarifai. The integrations enable creatives and marketers using the Acquia digital asset management (DAM) platform,to accelerate time to market.

Now, the company has unveiled a one-stop source for martech and developer tools. The purpose of the integration hub is to extend the power of Acquia’s open and composable DXP. This will be particularly important for the company to compete with other established DXP ecosystems.

Increasingly, brands are taking a modular approach to executing and managing their digital experiences. So, creatives and developers need access to a comprehensive portfolio of tools to support the development of composable architecture.

It’s a sensible move by Acquia to provide customers with the martech tools to configure and connect products through APIs as needed. It should provide key stakeholders with the toolsets to push their creativity and innovation. All essential ingredients needed to develop personalised digital experiences for today’s increasingly sophisticated online consumers.


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