Acquia (credit image/Pixabay/Monoar_CGI_Artist)Acquia has launched new integrations between Acquia DAM and generative AI solutions ChatGPT and Clarifai. These integrations enable creatives and marketers using the Acquia digital asset management (DAM) platform to accelerate time to market. The solutions enables the creation of on-brand, search engine optimised product descriptions and image alt text. Acquia DAM may be used as a standalone solution or with content management systems such as Drupal or other products in the Acquia Digital Experience Platform (Acquia DXP).

(credit image/LinkedIn/Jake Athey)
Jake Athey, Vice President, Go-To-Market, DAM at Acquia.

Using generative AI, marketers and creatives can improve the searchability, usability, and accessibility of their product content and asset metadata,” said Jake Athey, Vice President, Go-To-Market, DAM at Acquia. “These new integrations will enable organisations to create compelling content that improves search results and drives conversions — in less time.”

“Marketers in all industries are actively exploring ways to integrate and utilise AI. To streamline processes and meet ever-changing consumer needs,” said Dave Valliere, CEO of Velir. “The ChatGPT module built for Drupal is another example of how marketers can use AI to create efficiencies from a content perspective. This will free-up time for teams to spend on impactful digital marketing strategies such as personalisation, audience analysis, and segmentation that are proven to drive business outcomes.” Velir, a full-service digital agency and preferred Acquia partner.

Creating compelling product listings

With the native integration between Acquia DAM and ChatGPT, product marketers can quickly create compelling product listings on their own websites and popular commerce sites such as Walmart, commerce platforms like Shopify, and more. This solution enables teams to create on-brand content for their entire product line much faster. This can be based on product attributes in Acquia DAM, reducing time to market and ensuring accuracy across digital channels. Teams can use target keywords as inputs for the AI-generated description to optimize for search.

Digital content managers using Acquia DAM may now leverage the native integration with Clarifai for keywords. In addition, they can use ChatGPT to create alt text descriptions placed in a metadata field for images. Alt text is important to use because it enables images to be both search engine friendly and accessible to people with visual impairments. As an organisation’s image library grows, the integration monitors all new or newly versioned image assets. This ensures no assets fall through the cracks. Acquia says this advancement further supports the company’s commitment to accessibility and enabling digital experience creation for all.

Enterprise Times: What this means for business

The DAM system is increasingly becoming the backbone of an organisation’s digital marketing infrastructure. It’s the location where all digital assets are stored – photos, videos, brochures, logos. Furthermore, it’s the nerve centre for how an organisation distributes those digital assets to its channels. Acquia says its integration for AI-generated product and image descriptions will speed time-to-market for Digital Assets used across customer channels.

The use of AI in any DAM system should automate cataloguing tasks, boost content discovery, and streamline workflows. This will definitely ensure enterprises can get more out of content. Furthermore, they will have the ability to personalise user experience to the needs of each individual.

Content creation is no longer a strictly human endeavour. Generative AI tools like ChatGPT are gaining popularity. These new applications are making it easier for organisations to outsource content creation to AI technologies. Hence, going forward, the nature of content creation changes. The future challenge for enterprises will be the way they manage the content creation process, without losing control.

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