Proggio has announced that it has changed its pricing model to unlimited. It means that each of its pricing models has a fixed price, no matter the number of users. This could be especially attractive for organisations that want to flex their numbers over time.
Proggio still has a free entry-level, which delivers a task and work management solution. Proggio project at $800 per month is a full project portfolio management solution. Proggio Plus is a full change management solution, and its most popular is priced at $1500 per month. There is also an enterprise pricing model, POA. The prices are based on an annual contract.
Yaniv Shor, co-founder and CEO of Proggio, stated, “Businesses today are moving faster than they ever have before, needing platforms that can empower them to scale users up or down as needed. With Proggio we are not only delivering a solution that can seamlessly achieve scale on a technical level, but it can also provide the business peace of mind on the finance side as well, linking price and value creation. So far we have received a tremendous amount of praise for our unique approach and we look forward to the opportunities it will bring moving forward.”
So, what will the new pricing model mean
The new pricing model is an interesting departure from most other vendors in the market and is risky. Proggio will no doubt lose the interest of smaller companies that will find the cost prohibitive. With Smartsheet costing $25/user/month for its Business plan, companies with at least 60 users will find Proggio a cheaper option. It will be interesting to see how successful the strategy is. The challenge is that it is unlikely to win customers from businesses that start with few users.
Avinoam Nowogrodski, Chairman at Proggio, argues the cases, stating, “Implementing a pricing strategy that hinges on the solution’s value offers a more contemporary and forward-looking perspective. This methodology establishes a stronger connection between the cost of a product or service and the tangible benefits it delivers. In stark comparison, the conventional per-user seat pricing model seems somewhat outdated, as it predominantly focuses on the quantifiable metric of users rather than the intrinsic value proposition.”
Why is Proggio different?
Proggio has created a visual-first approach to project management. It allows stakeholders to have good visibility of their portfolios and their projects. The higher-tiered solutions also offer resource management, capacity management and scenario planning. Allowing business leaders to better understand project status and the impact and alignment to a firm’s goals.
The solution leverages a patented data model that uses connected layers. This allows flexibility in linking tasks across projects and within a bigger portfolio. The top-down approach removes the Gantt chart and opens up visualisations with a top down portfolio management approach. This will enable users to better understand what is happening in the wider context. The new pricing is equally flexible, and customers can see the benefits.
James Tsangaropoulos, Director of IT Vendor Management for Hydrafacial, commented, “In my line of work, it is my job to ensure our teams can work with the best solutions available while also maintaining fiscal responsibility. We evaluated a number of solutions, and the Hydrafacial team felt that Proggio was not only the best from a technological perspective but it also met our budgetary requirements as well, thanks to their unlimited user model.”
Enterprise Times: What does this mean
This is a risky move by Proggio. It will be interesting to see whether it loses customers or opens growth opportunities. Following its $7 million Series A funding round, led by 2.0 Ventures in April 2022, Proggio has successfully registered its patents in the US and now seems to be trying to expand its footprint with a specific target. The company is still small, with 44 employees listed by LinkedIn. It will be interesting to see whether this latest cadence of news continues with more product updates and customer wins.