Retail and eCommerce highlights this week include: Marin Software has unveiled an innovative integration with HubSpot designed to unleash the potential of CRM data for performance marketers. Glovo, a provider of multi-category apps, has launched Glovo Ads. The new solution is designed to support brands, restaurants and shops to accelerate their business growth, engagement and sales between users.
Wondershare has introduced VirtuLook, a revolutionary AI product set to transform how small and medium-sized businesses (SMBs) and eCommerce owners create product images.
Rokt expands partnership with boohoo
Rokt has expanded its partnership with online fashion giant Boohoo to focus on increasing user engagement and profit per transaction across markets in North America, Europe and Australia/New Zealand. Within a year of launching, Boohoo decided to expand to both sides of Rokt’s marketplace, Rokt Ecommerce and Rokt Ads, to power relevant offers on the confirmation page and acquire new customers at scale.
The partnership launched in September 2022 to drive value by unlocking relevant, non-endemic offers for Boohoo’s global customers across both browser and app transactions and across Boohoo’s leading brands, including Boohoo, Nasty Gal, boohooMAN and PrettyLittleThing.
Rokt’s advanced AI powers placements on Boohoo’s transaction flow, and leverages first-party data to create relevant experiences tailored to each individual customer. As a result, Rokt effectively drives higher levels of customer engagement and fosters stronger brand loyalty, all while maximizing the overall value of every transaction.
Boohoo integrated with Rokt Ecommerce to increase customer loyalty through app downloads and repeat purchases. In addition, the fashion brands will also use Rokt Ads to acquire new customers at scale by accessing Rokt’s exclusive inventory within premium brands such as Ticketmaster, Uber, AMC Theatres and more. Rokt Ads will enable Boohoo to capture the full attention of relevant prospects transacting across premium ecommerce sites.
Sydney FC selects Storyblok’s CMS to build new digital experiences
Storyblok, the content management system (CMS) category provider, was used by Sydney FC, Australia’s most successful football club, to build a digital stadium experience that generates a massive amount of engagement from the fans.
Back in 2018, Sydney FC had to embark on a 4-year journey playing at different sites across Sydney so the aged Allianz Stadium could be rebuilt from the ground up. This was exhausting for the team and fans who missed having a stadium of their own.
As the end of construction approached, Sydney FC knew they needed to do something special to build enthusiasm for the team’s return to the new stadium. They decided to work with Herbert Digital, a Storyblok Certified Partner, to build an exciting digital stadium experience with Storyblok in just 4 months.
Along with being the main source of content for everything about Sydney FC, the website features an Experience Selector that enables fans to pick the best seats for their circumstances and the atmosphere they want to enjoy.
Thanks to Storyblok’s Visual Editor, Sydney FC was able to create all of the content in the CMS in just two weeks. When it launched in 2022, the website had over 1-million-page events. Matchday revenue skyrocketed by 370%, and attendance increased by 228% year-over-year.
Sydney FC only planned to use the website for the initial return to the stadium, but after seeing this success and experiencing how easy and cost-effective it is to manage content with Storyblok, they decided to continue using it as their primary membership hub.
DataArt partners with ORO to support digital transformation for global B2B leaders
DataArt, a global software engineering firm, has partnered with Oro Inc, the cloud-based B2B digital commerce platform, to accelerate the digitization of B2B businesses worldwide.
The partnership will combine Oro’s globally adopted platform with DataArt’s deep expertise in end-to-end digital commerce, software development, platform implementation, integration, customisation, and optimisation. This will enable B2B businesses to adopt seamless, personalised and engaging B2B digital commerce experiences that drive growth, efficiency and customer satisfaction.
The OroCommerce platform is purpose-built for digitising the B2B sales processes of all structures and tiers. This robust, customisable platform offers comprehensive out-of-the-box features and a powerful workflow engine that supports diverse commerce models, including marketplaces. Deployable as a complete solution or via modular components and APIs, Oro empowers businesses to tailor front-end and back-end systems for global markets.
DataArt is the latest addition to Oro’s rapidly growing network of more than 150 partners worldwide. With its extensive customer base and global presence, DataArt will help Oro support enterprise B2B companies worldwide on their digital transformation journey. The two companies have already embarked upon joint projects, as DataArt is fully trained and certified in Oro’s comprehensive platform.
Leeds eCommerce agency AYKO joins 3 other UK-based agencies to reach specialism in Adobe
Ecommerce agency AYKO, experts in the development and growth of integrated e-commerce solutions as well as one of the largest independently owned Adobe Gold, Shopify Plus & Google certified agencies, are proud to announce that they have reached the eCommerce specialism in Adobe.
This recognition celebrates AYKO’s demonstrated expertise and proficiency in working with Adobe’s products and solutions. Adobe offers a partner program to recognise and collaborate with organisations that have in-depth knowledge of Adobe’s technologies and can provide specialised services, solutions, and support to their clients.
This specialism showcases the agency’s deep understanding and expertise in using Adobe’s suite of tools. This recognition will instil trust in clients who seek top-tier solutions for their eCommerce needs.
With only 26 other experts with footprints in the UK holding the Adobe specialism, AYKO is 1 of only 4 other recognised commerce-specialised certified partners that have a head office in the UK. AYKO now houses 18 certified employees holding Adobe certifications.
The agency has maintained and developed relationships with its key clients, such as JML, Ribble Cycles, Homefire & Salons Direct. It is looking forward to further growing its client roster. AYKO is an Adobe Gold Partner & certified Adobe Commerce Specialist. The company’s main office is in Leeds, Yorkshire, along with a second office in Dublin, Ireland.