Pack (Credit image/Pixabay/Andrew Martin)Pack, a digital experience platform has announced partnerships with a number of eCommerce design and development agencies. These include Trellis, Scoutside, Coldsmoke Creative, eHouse Studio, Nessa labs, 383, Knit, Akantro and Helixian.

Intentionally designed to meet the unique needs of both marketers and developers, Pack’s commerce experience platform decouples frontend, customer-facing layers from backend systems and business operations. The company says the solution puts all the tools merchants need to build fast, performant shopping experiences in one place. This approach can help brands boost conversion rates, eliminate marketing and developer bottlenecks, and tap into vibrant tech ecosystems. Without the trade-offs of a traditional headless build. Pack suggests its solution frees online retailers from having a single platform dictate how they build their global brand.

According to Cory Cummings, Co-Founder, CEO of Pack, “I have spent my career at eCommerce agencies developing websites for brands. Companies like Kylie Cosmetics, UNTUCKit, and MVMT. I know the challenges that come with designing, building, and optimising online storefronts. We built Pack so teams can create the amazing, personalized shopping experiences they once could only dream of.

“We’re proud to have the trust of agency partners like Scoutside, Coldsmoke and Trellis. Furthermore, thrilled to have incredible talent like Kevin and Margaret join the team and support our growing customer base.”

Ecommerce agency accolades

Pack (Credit image/LinkedIn/Thomas McCutchen)
Thomas McCutchen, Founder and CEO at Scoutside.

Scoutside has developed expertise in building headless storefronts on Shopify for years. When Scoutside discovered Pack’s platform, they supported their developers to build robust, well converting shopping experiences more quickly and efficiently. At the same time having a lot of flexibility over design and customer experience. Scoutside clients get a significant site speed boost, additionally clients gain a site that’s easy to manage. “Pack dramatically reduces build time, minimises tech debt. It gives our clients an industry leading experience for managing their site,” says Thomas McCutchen, Founder and CEO at Scoutside.

Coldsmoke Creative turned to Pack when redeveloping the website for direct-to-consumer athleisure brand Public Rec. With a seamless implementation experience, Pack’s ease of use, performance, and centralised site management helped improve Public Rec’s site speed. It also provided the ability to build, edit and publish content without having to rely on developer intervention.

Mark Shesser, Coldsmoke Creative Founder says, “Pack solves a critical need for Shopify agencies looking to give clients competitive advantage. Without having to adopt new technology and workflows. Cory and the team have created a world-class platform that makes adopting modern technology really accessible. While also providing predictability for our agency’s business.”

Leading the Pack

The fundamentally better product, customer experience, and results Pack provides has attracted brands like Cuts Clothing, Liquid I.V. and Prima. Earlier this year, Shogun agreed its competitive, frontend offering — naming Pack the sole recommended technology partner of choice for thousands of customers. Prior to this, Kevin O’Brien joined Pack from Shogun, with more than 20 years of experience creating technology and channel partnerships. O’Brien is expected to focus the business on building a best-in-class ecosystem for agency partners committed to headless storefront development.

Enterprise Times: What this means for business

Pack has recently made a number of leadership appointments. The company’s increasing eco-system of agency partners follows a year of product investment and development. As a result it has seen a 470% growth and a $3M seed funding (total $6M raised) round in December 2022. With an aggressive roadmap of frontend features like testing, personalisation, internationalisation and deep integrations, Pack should continue to enable brands and agencies to experience the promise of a headless approach to commerce. The company’s centralised approach to headless commerce is expected to be a competitive advantage for retailers, brands and developers.


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