BigCommerce has launched it Buy Online Pick Up In Store (BOPIS), also known as Click & Collect solution. The company says it gives merchants more options to meet shoppers where they are and provide frictionless shopping experiences.
After booming during the COVID-19 pandemic, BOPIS continues to grow and has become an important tool for merchants with online and physical stores to provide a seamless experience between them. In the US, BOPIS is projected to continue growing about 10% per year. Furthermore, it is expected to surpass $131 billion in 2026, according to eMarketer. The growth rate is similar in the UK. Click & Collect is on track to exceed $40 billion in 2026.
Meghan Stabler, senior VP of marketing at BigCommerce says, “To stay competitive brands need to meet customers where they are. Brands have to make it easy for customers to purchase and pick up their items.”
“With this latest evolution of our omnichannel offering, BigCommerce makes it easy for merchants to offer BOPIS to their customers. The solution coordinate orders and inventories across branded sites, social, search, marketplace and brick-and-mortar channels – all through the BigCommerce platform.”
Shoppers increasingly expect flexible fulfilment options available to them. This includes the growing segment of shoppers who don’t want to wait for delivery. Alternatively, consumer who want to avoid shipping costs by selecting in-store pick up.
BigCommerce’s new BOPIS offering includes a set of new and updated APIs. These APIs provide merchants with the tools to create custom BOPIS/Click & Collect experiences tailored to their buyers’ preferences. The APIs are also integrated into their overall strategy for order fulfilment. BOPIS is now available as a multi-location inventory functionality to enterprise merchants seeking to build the custom experiences their shoppers are looking for.
New API features
This release features a set of new APIs, including:
- New Inventory API to manage inventory across locations.
- New Pickup Methods API to create and manage pickup methods per location.
- Updated APIs including Checkout SDK, Checkout S2S API, Storefront GraphQL, Orders API and Catalog API updated to support BOPIS.
Enterprise Times: What this means for business.
BigCommerce is an impressive eCommerce platform. It is surprising that the platform did not already include a BOPIS solution within its platform offering. After taking off during the pandemic, BOPIS has become an important part of merchants’ omnichannel commerce strategies. Analysts have indicated consumer demand for the delivery option. On paper, this sounds like a straightforward process. However, it can be complex to integrate order management systems, inventory, payment gateways and warehouse management systems for this seamless service. So once again, it is a smart move on the part of BigCommerce to deliver new solutions that retailers want.