Procore has opened its first office in the Middle East after a successful launch of its construction management software in the region last year. It has chosen to open an office in Dubai’s Internet City. The office shows the firm’s commitment to the region and its focus on international expansion.
Since launching in 2021, Mohammed Swidan, Senior Director, Head of MENA, has grown the team to over 20 people. The team supports Procore and its customers across marketing, sales and customer success. They are all locally based, and the office will provide a hub for them to collaborate and meet with owners, general contractors and speciality contractors. The region is experiencing solid growth in construction, according to Turner & Townsend. However, construction costs are rising and managing projects on budget without the management software is becoming harder. The region is investing in building a modern infrastructure to support its economy when oil revenues fade. These projects are outlined in the Kingdom of Saudi Arabia’s Vision 2030 and the Dubai 2040 Urban Master Plan.
Swidan commented, “I’m delighted we are opening our first Procore office in MENA. Since our launch last year, we’ve demonstrated our commitment to the region and its construction ambitions. The heart of the region’s initiatives are based on pillars such as inclusivity, innovation and sustainability – values we believe in wholeheartedly at Procore. We plan on playing an integral role in enabling construction professionals, businesses and the region to realize their potential. Now, with a team on the ground empowered to meet local needs with global resources, we have an even greater opportunity to do so.”
Procore continues to hire in the region with two open positions in Dubai and one in its development centre in Cairo, Egypt.
Enterprise Times: What does this mean
This will be Procore’s seventeenth office, though it has yet to list Dubai on its list of office locations (as of writing). In a world where remote and hybrid working is becoming more popular, opening an office has greater significance than it did three years ago. It shows a definitive commitment to the country and region and that Procore will likely remain for some time.
Tooey Courtemanche, Procore’s founder and CEO, added, “At Procore, we are committed to being a partner to our customers, not just a software provider. Our new office will enable us to deliver on that partnership promise, and speaks volumes about our dedication to the region and our customers there.”
What Procore has not stated, perhaps wisely that Dubai will become its regional headquarters. It is also looking to target growth in Saudi Arabia, a country which prefers to host the regional headquarters of organisations, perhaps that will be the next location it will open. However, Procore also has a large team based in Cairo, inherited following the acquisition of Levelset, could that become its regional HQ?
The question is: Where next? Procore has yet to launch in India or China, though these have challenges for market entry. Will Procore turn to the tiger economies of South East Asia?
