ECommerce fulfilment technology provider Huboo, has been appointed the logistics and fulfilment partner of West Ham United FC. The partnership and business-led agreement will see Huboo facilitating the delivery of the Premier League Club’s retail and merchandising business. The deal support both the men’s and women’s teams of West Ham United FC. The multi-year agreement appointment starts in the current 2022/23 season.
Huboo’s Chief Marketing Officer Paul Bennett said, “Huboo continues to grow at pace and our expansion across Europe accelerates. We are pleased to have such a prestigious and historic brand as West Ham United FC as a partner and client. It’s testament to our expertise in the world of sport. We are extremely well placed to become an integral part of the Club’s operations which will see Huboo providing a service for its fan base worldwide.
“For us, this is an authentic relationship which is forged from our core values and focus on teamwork. Our foundations are built on an overarching admiration for the football club itself. We hope our partnership with West Ham United FC will help us to grow across multiple platforms and markets simultaneously.”
West Ham United Chief Commercial Officer, Nathan Thompson, added: “We are extremely excited to begin this journey with Huboo. They have demonstrated extraordinary growth in the years since they were founded. We look forward to growing with them as the club continues its upward trajectory both on and off the field.”
European expansion
Founded in 2017 in Bristol, award-winning Huboo has since become fully operational across a host of strategic locations in Europe. This includes the Netherlands, Spain and Germany. The company offers eCommerce customers a fully integrated service across each market they choose to operate in. Huboo has returned an ambitious growth trajectory. The company has grown from two – founder and CEO Martin Bysh and CIO Paul Dodd – to 800+ employees. In addition to more than 1,100 customers and nine locations across UK & mainland Europe.
Huboo runs a network of warehouses which are split into modular micro-hubs of just a few hundred square foot each. These hubs enable Huboo’s team to pick and pack inventory with high variability in a smarter and more efficient manner.
Huboo’s says its operations are a fully flexible and bespoke fulfilment solution. It combines the full stack technology wholly owned and developed by its in-house team with humancentric operational excellence. This enables the company to create an eCommerce platform perfect for fast-growing companies.
Its software integrates with all major sales channels and allows eCommerce companies to manage their entire inventory from a single powerful tool. This gives them access to a smarter, more productive and people-managed warehouse.
Last year Huboo successfully completed £60 million series B funding which enabled the company’s expansion in Europe. The company plans to expand their service offering, continue their software development and further invest in their growing team.
Enterprise Times: What this means for business.
Innovations are required in fulfilment to support the expected growth in eCommerce. This is not only in the UK, but around the globe. Innovations that make fulfilment more accessible and cost-effective, growing the market. In addition to handling new and emerging complex requirements making it suitable and adaptable for businesses of all sizes. Huboo says its innovations in fulfilment democratises eCommerce by providing businesses of all sizes and sectors with the last mile support.
