commercetools (credit image/Pixabay/rostichep)commercetools, a provider in digital commerce has launched a new addition to its product portfolio, commercetools for Growth. The solution makes it easy for business-to-consumer (B2C) and direct-to-consumer (D2C) brands to create customer experiences without developer teams. commercetools for Growth is aimed at mid-market, technology-focused brands. It allows businesses to create modern shopping experiences across multiple channels. The solution provides a set of pre-composed MACH (Microservices, API, Cloud-Native, and Headless)-based components.

MACH principles

Built upon MACH principles and derived from commercetools’ acquisition of the composable frontend platform Frontastic (now commercetools Frontend). commercetools for Growth provides a “starter kit” for businesses by incorporating best-in-class backend commerce with a composable frontend. This enables the best and fastest commerce, personalisation, and search experiences for customers. The solution gives brands without large IT organisations the ability to compose engaging customer experiences across multiple channels and markets. The company says it is now available to more businesses than ever before with the solution. In contrast to a “website-in-a-box” offering, commercetools for Growth enables innovation as businesses scale to meet the needs of customers. Previously, this capability was once only accessible to the most complex, well-resourced organisations.

(Image credit/LinkedIn/Dirk Hoerig)
Dirk Hoerig, founder and CEO of commercetools,

We saw the great impact commercetools had on enterprise businesses and excited to introduce commercetools for Growth to the market. It brings the power of MACH to mid-market brands,” said Dirk Hoerig, Chief Executive Officer and Co-Founder of commercetools. “commercetools for Growth provides the foundation that brands can grow into, not out of. Particularly, as they scale to reach new channels and markets and provide customers with unparalleled brand experiences.

commercetools for Growth

commercetools for Growth is the newest addition to commercetools’ leading portfolio of next-generation B2C and B2B commerce solutions. commercetools, saw significant growth in the last year—reaching unicorn status, increasing its employee headcount by 53% year-over-year, and adding new clients to its roster. This includes the Volkswagen Group, Lululemon, Hobby Lobby, L.L. Bean, H&M, Sephora, and DirecTV, among many others. Commercetool considers its mission to modernise commerce and provide customers with the ability to deliver cutting-edge experiences.

Our goal with commercetools for Growth is to finally enable consumer-facing brands to execute the innovative and creative ideas. This is required to provide the experiences today’s consumers expect and demand. They want to have fun while building them,” said Thomas Gottheil, Senior Vice President of Commerce Experience at commercetools. “There are tens of thousands of brands struggling to unlock digital potential due to the limitations of their technology stack. With commercetools for Growth, we’ve customised solutions perfectly to meet the needs of these organisations. By using highly adaptable services, commercetools for Growth offers flexibility that enables brands to build experiences that can scale markets.”

Enterprise Times: What this means for business.

What’s interesting about this announcement is the target audience that commercetools are going for. Mid-market range brands that need to deliver superior customer experience but do not have the necessary IT organisation or infrastructure. This looks like a sensible move since there are so many enterprises across the globe in this segment. Companies that either have to buy off the counter software or get tied into cumbersome contracts, or hire developers to develop bespoke software that meets their exact requirements. commercetools says the solution gives brands the ability to create engaging enterprise-grade customer experiences across multiple channels and markets. All the industry research from analysts suggest that superior customer experience leads to satisfied customer and more revenue.


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