Nacelle, the data orchestration platform for headless commerce supports out of the box connectivity for all major eCommerce platforms. This includes: Adobe Commerce, Salesforce Commerce, and BigCommerce. The company made the announcement at NRF 2022.
Digital shopping experiences are more important than ever, and retailers need to leverage the latest technology to meet customer expectations. Nacelle says its data orchestration platform enables the adoption of an eCommerce stack that is easy, fast, and future proof. Using Nacelle, retailers and brands can harness the trend of headless commerce – and flexibly adapt to technological and behavioural changes. This is achieved by composing a solution that fits their specific needs.
Traditional stacks failing to meet business needs
In the traditional eCommerce stack, tools for building a storefront–merchandising, promotion, page and layout management, orders, fulfilment–are all packaged together in “the monolith.” Users are often stuck with tools or systems that they do not need. Don’t suit their business model; or are not best-in-class. This can result in a shopping experience that doesn’t meet the needs of today’s consumer for speed and personalisation.
“We are working with retailers and brands to future-proof their eCommerce stacks,” said 
Brian Anderson, founder and CEO of Nacelle. “The goal of headless commerce is to meet shoppers’ expectations for speed, personalisation, and innovation. To achieve this, merchants need to deploy a modern commerce approach and the technology that best suits their specific needs. Nacelle enables this transformation.”
Nacelle offers a data orchestration platform that supports retailers to complete the first step on the road to composable commerce. The development of a progressive web application as their digital storefront. With Nacelle, developers have one access point to all data from connected systems – including their existing commerce platform. They use a unified API to build a bespoke shopping experience using modern frameworks like Vue or React.
Nacelle’s completely managed, event-based system ensures that data flows in a consistent and timely fashion among all the components of a merchant’s headless architecture. Without it, headless projects are bogged down while developers build out point-to-point integrations that are fragile and costly to maintain. The new out-of-the box connectivity to major commerce platforms accelerates headless projects’ time-to-value and reduces the total cost of ownership.
“Businesses don’t know where business will be in a few years. However, Nacelle can help them adapt to changes quickly,” added Anderson. “Our customers are able to cut their initial development times in half and move on to developing new shopper-facing features that differentiate their experiences – that’s the promise of truly headless commerce.”
Nacelle is a venture-backed technology company that empowers brands and retailers to transform digital experiences with headless commerce. Founded in 2019, Nacelle is 100% remote. Innovators and industry disruptors like FTD, Ilia Beauty and Boll & Branch use Nacelle to accelerate site performance, developer productivity and their overall ability to innovate and compete.
Enterprise Times: What this means for business.
Another day, another eCommerce platform. Analysts and retailers have published reports that suggests eCommerce will continue to grow rapidly in the foreseeable future. Checkout.com recently published a report that suggests eCommerce growth will be fuelled by digitally-enabled, business models. The New State of Retail Report says merchants are thinking expansively about the world in which they operate. From opportunities offered by new technology to challenges posed by the climate crisis, the industry anticipates a challenging year. eCommerce is expected to continue to expand around the globe. Hence Nacelle announcing a platform that lets retailers untether their eCommerce stack from monolithic platforms like Shopify.
In such a traditional eCommerce stack, tools for building a storefront–merchandising, promotion, page and layout management, orders, fulfilment–are all packaged together in “the monolith.” Users are often stuck with tools or systems that they may not need or don’t suit their business model. This explains the popularity of headless commerce. Using Nacelle, brands can harness headless commerce – and flexibly adapt to technological and behavioural changes. By “composing” a customised solution that fits their specific needs.
