Analytics (credit image/Pixabay/tungnguyen0905)This Clickio’s new platform tracks how users actually experience sites, helping publishers monitor performance in real-time. Gen X and Millennials will lead the festive spending spree as businesses prepare for busy weeks in Australia. OnboardAssist improves the implementation experience by providing a user-friendly online platform for customers in each stage of implementation. Mobile is the new leader of eCommerce, and as the holiday shopping season has commenced globally says research from Sensor Tower.

Clickio launches Core Web Vitals Monitoring

Clickio, the all-in-one technology solution for online publishers, has launched Clickio – The Technology Partner for Publishers. Designed to help publishers remain compliant with all three vitals, the platform tracks their scores in real-time. With page-level accuracy and instant alerts whenever a site becomes non-compliant.

Critical to all web interactions, Core Web Vitals (CWVs) measure the real-world experience of users and are now a key factor in Google’s search rankings. Already implemented by some of Clickio’s existing publisher partners, the Core Web Vitals Monitoring platform is now widely available via a monthly fee to any website owner, or free for Clickio’s monetisation customers. Key functionalities include:

  • Real-user data – This allows publishers to generate insights beyond lab data to track how users actually experience their site. Real-user monitoring provides fast and reliable Web Vitals data, without having to wait weeks for Google Search Console updates.
  • High level of detail – Publishers can see exactly what needs fixing as the platform can identify problem areas. This includes drilling down by page, device, browser, custom dimensions, and more.
  • Automated alerts – Email alerts are triggered whenever a site becomes non-compliant. Or vitals drop below a certain level, so publishers can take action quickly.
  • Easy setup – Based on the “web-vitals library” developed by Google, Clickio Web Vitals Monitoring is easy to implement with a single tag.

More than two in three Aussies set to shop in-store this festive season

A new survey by global small business platform Xero reveals Australian consumers will be filling their Christmas stockings in-store this year. 72% planning a festive shopping trip and one in three (34%) expecting to spend more than $500. The survey also revealed Australians to be an organised bunch. 56% getting their gifts sorted early, planning to do most of their shopping before December.

The ʻXero Summer Resurgence’ survey of 1,000 consumers. In addition to attitudes towards supporting small businesses for gifting needs, when travelling on holidays and into 2022.

The report says Generation X will lead the shopping spree with 26% intending to spend between $500 and $1000. 17% to spend more than $1000. 21% of Millennials plan to spend between $500 and $1000, and 27% planning to spend $300 to $500. Baby Boomers are the most frugal generation. Fewer than one in five (17%) spent between $500 and $1000, and 23% spent $300 to $500.

With a spike in retail spending expected in the last weeks of November, the peak shopping period also coincides with the Black Friday sales. However, when asked if the global sale event will have an impact on their Christmas shopping 45% of respondents said it wouldnʼt influence their plans. A further 27% said theyʼd only participate if they spotted a good special. Only 5% of gift shoppers plan to make all their festive purchases during the event.
Unpredictable shipping times are also driving consumers to switch from online to in-person Christmas shopping this year, with more than half (55%) of all respondents concerned about postage delays.

Australians will be shopping local this festive season, with 83% eager to purchase from small businesses where they can. This is a significant increase in comparison to 2020, when just 30% of Australian consumers were planning to buy more gifts from small businesses. 30% of consumers have revealed they plan to shop exclusively with small businesses in 2021.

Bravo launches OnboardAssist to simplify implementation and help customers onboard easily

Bravo Store Systems has launched a new customer onboarding tool, OnboardAssist, that provides a more intuitive and user-friendly experience during the implementation of its products. Now, users will have access to all onboarding materials in one centralized, online channel, making it easier and faster to complete each phase of implementation.

Bravo currently holds a CSAT (Customer Satisfaction Rating) score of 96, well above the industry average of 76. Part of that is due to Bravo’s leadership in developing first-class customer experiences in the industry. Currently, new customers are assigned a dedicated team of Onboarding Specialists who support them through each step of implementation, including completing configuration, providing training tutorials and performing conversions. Now, with the new tool, customers can access all materials in a centralised place, allowing users to move at their own pace through each onboarding phase.

Top eCommerce Apps see average usage rise 35% from pre-pandemic levels

Mobile is the new leader of eCommerce, and as the holiday shopping season has commenced globally. Mobile eCommerce (m-commerce) companies can expect to see a steady rise in app installs and usage resulting in sales. According to eMarketer, 67% of total eCommerce sales are expected to come from mobile this year. Global eCommerce sales are expected to rise 14.3% from 2020.
To resolve the current and near-term state of the space into focus, Sensor Tower and Adjust have partnered on the new eCommerce App Report 2021. The overview covers the top mobile shopping apps from 2019 to 2021 and outlines key trends that advertisers and marketers can leverage in the coming months.

Shopping app installs increased by 10% this year compared to 2020. Sensor Tower and Adjust saw their average monthly, weekly, and daily active users increase steadily in 2021 so far. Average monthly active users for the top 150 eCommerce apps globally were approximately 14m in Q1 2019. This compares to more than 18m in Q3 2021, an increase of 35%.

India, a top market

According to the research findings, India ranked as one of the top six markets worldwide for eCommerce and mCommerce apps from 2019 to 3Q21. India’s downloads for the category jumped to approximately 49%, to 470m in Q1 2021, from 317m Q1 2020. Amazon and Flipkart are among the top 10 eCommerce apps from 2019 through 3Q21, both with India as key market.

Indonesia and Mexico have also outperformed their 2020 adoption levels for the category in 2021.

Shopping app downloads in the US, slowed from 258 million in Q1 of 2020 to 218m during Q1 to Q3 of this year. A decrease of 16%. As Black Friday deals increase, e-commerce apps will naturally see an uptick in U.S. installs and usage.

The Sensor Tower Store Intelligence and Usage Intelligence platforms unlock even deeper analysis potential around m-commerce. This includes key insights on app adoption trends, monthly active users for selected geographies, and more. Adjust Measure helps to better understand what motivates end users at every point in their journey. It delivers insights from across the customer lifecycle.


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