Mobile Phones, AxiOmat deliver BaaS for mobile (Image Creditárcia Rodrigues)
Mobile Phones, AxiOmat deliver BaaS for mobile (Image Creditárcia Rodrigues)

Tuesday Startup Tip is ApiOmat, a German startup operating in Leipzig and Palo Alto. ApiOmat, was founded as Apinauten GmbH in 2012 by a group of experienced enterprise software and mobile developers. Their aim was to facilitate the digital transformation of corporations into mobile enterprises. ApiOmat recently secured a second round of funding, believed to be seven figures with the lead investment being from Technologiegründerfonds Sachsen (TGFS).

ApiOmat allows enterprises to quickly develop a mobile strategy linking mobile devices, including wearables back to their software applications. They already have an impressive list of integrations for Enterprise Backoffice as a Service (BaaS) solutions. These include SAP, Oracle, Microsoft Dynamics and Sage for ERP and SAP, Oracle, Microsoft Dynamics, Salesforce and SugarCRM  for CRM.

There are other integrations including API’s for DMS, CMS, a variety of SQL databases, Email, Project Management, E-Commerce and Security. They have already developed other interfaces including SOAP, REST and XML.

Today, ApiOmat helps small and medium-sized organizations extend their data to mobile channels through easy-to-develop applications. That’s why more than 10,000 software developers worldwide are already using ApiOmat for the transformation of their IT infrastructure.

That TGFS led the previous funding round in August 2012 indicates that they have faith in a company that has already gained some well-known customers such Berlitz and Mobilcom Debitel, part of Freenet AG a German telecommunications company and web content provider

Other customers include Princeton based Berlitz, a global provider of language teaching services, which uses ApiOmat on a global scale to avoid media and system disruptions by digitizing manual processes. Mobilcom Debitel, a German wireless services provider also uses ApiOmat in their customer service centered IT.

ApiOmat Summary

With the new funding it will be interesting to see how quickly ApiOmat can expand their BaaS offering and whether they can gain traction in the Enerprise market. They certainly have an interesting offering that companies with legacy applications will find useful for developing their mobile strategies


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