Bold Commerce, the headless checkout company, has launched its Build with Bold Partner Program. Bold Commerce has worked with several agencies and technology partners for more than a decade to create checkout experiences for shoppers. These partners include PayPal, Klarna, commercetools, Orium and Coalition Technologies. The company is introducing a new programme to extend its technology and expertise to new solutions and agency partners. The new programme is expected to strengthen the checkout capabilities of existing partners and the brands they work with.
Brands have long avoided personalising shoppers’ checkout experiences due in large part to the limitations of their traditional eCommerce platforms. In addition to the cost and complexity of re-platforming. However, the rise of composable commerce has introduced the ability for brands to mix and match eCommerce solutions. This supports their existing technology, to power unique checkout and other shopping experiences.
To make the move to composable, many brands are looking to agencies for guidance. Bold Commerce’s new Build with Bold Partner Program offers solutions and agency partners the technology, training and expert support they need to power brands’ composable journeys–starting with checkout. As brands’ make-or-break moment, checkout has the biggest impact on consumers’ purchasing decisions. It also has the highest return on investment, making it an important piece of the shopping journey to transform first.
Making composable commerce accessible
The partner programme makes composable checkout more accessible to agencies, to deliver increased value to brand clients by building checkout experiences. Companies that join the partner program will be able to leverage Bold’s technology, training and support. Specifically, partners will receive robust developer documentation, a dedicated API support team, access to a customized certification program and priority technical assistance to ensure their success.
The new programme formalises the checkout work that Bold has been doing with agencies including Orium, Coalition, Royal Cyber, Guidance, Absolute Web, ITG Commerce, Terrific Minds. In addition to technology companies like Klarna, PayPal, Wink, BigCommerce and commercetools.
For example, Bold and Orium introduced an accelerator to enable brands to deploy a headless checkout regardless of eCommerce platform. This connects Orium’s brands with a comprehensive set of checkout capabilities, such as upsell, payment flexibility, fraud, and tax integrations.
According to Jason Cottrell, Founder and CEO, Orium, “Bold sees the future of checkout. We are thrilled to partner in making this future a reality for our customers. Our partnership is open, collaborative, and aligned around the idea personalisation and excitement at every step of the commerce journey.”
A new accelerator
The checkout company also recently launched a new accelerator with Coalition Technologies that introduces checkout directly into video, email and other marketing experiences. The technology introduces curated purchase and upsell opportunities at shoppers’ highest point of interest by bringing them directly into checkout. Instead of taking shoppers out of their immediate experience.
Bold also created Curb Up in partnership with eCommerce agency Knit last year. The partnership enables retailers to introduce upsell and cross-sell opportunities after a curbside order has been placed and during pick-up. To recapture the high-margin impulse purchases lost with the growth of curbside checkout.
“If brands have not started composable commerce journey, it’s probably because they don’t know where or how to get started. That is where agencies can help,” said Noel Hedgecock, Head of Sales and Agency Partnerships, Bold Commerce. “Our enablement programme provides agencies with the technology and proven approach to support brands’ transition to composable, starting with checkout. An initiative that brands have consistently avoided will now be the starting point for their fully composable eCommerce infrastructure.”
Enterprise Times: What this means for businesses.
The benefits of composable are clear to brands, but for many, the hesitancy to make the transition comes from not knowing where to begin. This is where building change management programmes becomes so important. It also explains why companies like Bold Commerce are investing in their eco-systems and developing partner programmes to support clients. The Build with Bold Program gives solutions and agency partners access to the Bold’s technology, certification programme and expert support. All the key ingredients that enterprises will need to embrace Composable Commerce and thrive going forward.
