Snow Partners Image by Gordon Johnson from PixabaySnow has announced a new partner program that it hopes will attract more partners for its Technology Intelligence platform Snow Atlas. Vinod Chumber, Vice President of Ecosystem Sales, commented, “The new partner program is just the beginning as we continue to invest in our partners and create a rich ecosystem enabled to take advantage of the vision for Technology Intelligence.”

Chumber announced the new partner program in a blog. He noted that the partner program already includes a mix of resellers, managed service providers, global systems integrators, and independent software vendors. The new program aims to help ensure that partners are equipped to address customers’ challenges and be a conduit for customers to provide input on the product roadmap and strategy.

Snow Partner Program

Vinod Chumber, Vice President of Ecosystem Sales,
Vinod Chumber, Vice President of Ecosystem Sales,

The new program aims to deliver appropriate value to both partners and customers. Partners will have access to new discount structures, training, certifications, sales shadowing opportunities and more. The details of these discounts were not disclosed. Snow previously certified customers as Expert, Registered, Advisor, Specialist and Genius.

Snow has also built a new partner portal to deliver partners, a single location to register deals and other engagements. It will also give access to Snow Globe, its online user community, Snow Academy and the support sites.

Each partner will also have access to their own Partner Scorecard. The Scorecards will reflect the partnership status in real time and provide information about new opportunities. Again information is light about what these scorecards will include. The ethos behind them is to improve transparency, enabling Snow and the partner to better understand the current relationship. It will enable both partners to take appropriate action to drive improvements.

More than monetary rewards

While the Snow Partner Program offers financial incentives to partners with discounts on software resold typically, Snow has gone further. The new program will also recognise individuals within those partner firms. There is a new rewards program based on points gained for connecting Snow with new customers, improving customer experience, building market awareness, completing certifications and other factors.

Access to training through the Snow eLearning platform is also available free of charge to partner organisations. This enables a partner to offer training to employees to further their careers. It includes certifications that individuals can win to bolster their experience and CV.

Snow will also offer sales enablement content for sales and pre-sales engagement, helping partner employees to confidently market and sell the Snow platform.

Enterprise Times: What does this mean

Chumber has led the creation of what looks like an impressive partner program. Adding individual employee benefits is relatively innovative and should help gain the loyalty of individuals and partner organisations. Details of the new program are not publicly available, but interested firms can contact Snow for further details.


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