Sitecore (Credit image/Pexels/Pexels)Sitecore says that it has become the first company to completely transition its core CMS solution including personalisation and the content authoring experience, to a modern cloud architecture with the release of Sitecore Experience Manager (XM) Cloud.

Sitecore XM Cloud helps solve the globally recognised problem of powering instantaneous, global digital experiences in the cloud without sacrificing the customer experience. This latest product release will provide brands with unrivaled speed to market in the implementation of customer experiences. The company says it also simplifies design and deployment, and eliminating upgrades, which dramatically decreases the cost of ownership. With XM Cloud, marketers can instantly create, manage and deliver engaging omnichannel experiences with an industry-leading enterprise-ready CMS.

According to a recent survey by Sitecore, online interactions play an outsized role in driving engagement between brands and customers. The digital experience, while valued by consumers, creates a scalability issue for marketers to meet demand. Sitecore XM Cloud provides a comprehensive SaaS CMS for the Enterprise solution for brands by overcoming global scaling problems including variable traffic, supporting multi-brand architectures, and site security.

Building the perfect digital experience

For business users, XM Cloud offers the ability to build pixel-perfect digital experiences via a WYSIWIG authoring experience. The solution can access content anywhere as well as embedded testing & personalisation, and integrated visitor analytics. For developers, XM Cloud can be used with headless development techniques. It will work with modern frontend frameworks and support all deployment scenarios.

(credit image/LinkedIn/Dave O’Flanagan)
Dave O’Flanagan, chief product officer at Sitecore

Dave O’Flanagan, chief product officer, Sitecore, said: “Consumer behaviour has changed rapidly over the past two years. Audiences have become very digitally savvy and have an expectation from brands to deliver highly personalised customer experiences. This puts marketers in the unenviable position of trying to meet this expectation. However, for many they have tools and solutions that don’t deliver, and in some cases hamstring their operations. They need agility to meet demand. Sitecore XM Cloud provides marketers with a truly end-to-end, SaaS-based solution. It not only helps brands meet consumer expectations but also deliver a best-of-class omnichannel customer experience.

According to Marci Maddox, Research VP for Digital Experience Strategies, IDC, “There is growing opportunity in the digital experience market. An opportunity for vendors providing scalable, data-driven personalisation within the core of their service. Sitecore continues to strategically invest in this critical area. Their current direction and move towards a composable SaaS offering for creating and delivering digital experiences is in line with what marketing teams are looking for today.”

Key features

Through Sitecore XM Cloud, the company’s entire Digital Experience Platform can now be delivered through a cloud architecture. This provides brands and marketers with:

  • Continued innovation – new features and capabilities will be automatically delivered and integrated.
  • Elastic scaling – “set-and-forget” traffic volume demands.
  • Composability – all of Sitecore’s platform solutions can now be purchased independently and will fit in a best-of-breed marketing technology stack.
  • On-the-Fly Engagement – rapidly create experiences to meet constantly evolving market needs.
  • Multi-channel content management – create content once and reuse across any channel and experience.
  • Simplicity for marketers – business-focused tools and intuitive content authoring workflows.
  • Agility for developers – customised builds with modern frameworks.

Enterprise Times: What this means for business.

During Covid-19, consumers made purchases out of necessity and panic, which has resulted in transactional relationships with brands. Today’s shoppers have lost their loyalty. Increasingly they look for the brand with the best selection, the best prices and the best overall experience. However, Sitecore’’s own research suggests that 70% of Americans crave deeper, more personal connections with brands. This suggests that the future of brand experience is all about authenticity and empathy. Brands have to be responsive to these needs and will require technical partners with the capabilities to provide these services.

The Sitecore migration of its core CMS solution to the cloud architecture is a sensible move. This includes personalisation and the content authoring experience components, essential items for creating and sustaining those new brand experiences. Experiences desperately required by today’s focused, smart and sharp consumers.


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