(Image credit/Pixabay/Gerd Altmann)Sage, a provider in cloud business management solutions has announced a significant partnership with Brightpearl, a digital operations platform targeted at digital retailers across the globe.

Under the partnership, Sage will make a minority investment of approximately £17 million ($23m) into the business. The company will also take a seat on Brightpearl’s board. Both companies plan to help retail and eCommerce customers take advantage of best-of-breed cloud finance and retail management solutions. Supporting retail clients on their digital journey.

High growth cloud-based software

The partnership with Brightpearl is consistent with Sage’s broader strategy to invest in complementary high growth cloud-based software applications.

Brightpearl helps 1,000 retail customers to streamline and automate their retail operations across a number of business and operational areas. This includes order management, CRM, fulfilment, retail accounting inventory, and warehouse management as these retailers scale and grow. The company, has partnerships with organisations like Shopify, eBay and Amazon. As a result, the number of online firms joining its platform grow by 75% in the last quarter of 2020.

Trading Online now a ‘must have’

Lee Perkins, Chief Product Officer at Sage
Lee Perkins, Chief Product Officer at Sage

Lee Perkins, Sage’s Chief Operations Officer , said, “As retail businesses from across the globe recover from the impact of Covid-19. Trading online has gone from being a ‘nice-to-have’ to a ‘must-have’ for retailers. Digitising back office operations is a critical step towards transitioning to online commerce. – Through investing in high growth, cloud solutions like Brightpearl, we are committed to supporting our customers to not only make that switch quickly and easily, but to also grow and compete“.

Derek O'Carroll, CEO, Brightpearl
Derek O’Carroll, CEO, Brightpearl

Derek O’Carroll, CEO, Brightpearl, said: “We are delighted to build this new relationship with Sage. To further support our retail customers and accelerate strong presence that Sage and Brightpearl have in the UK and US. Brightpearl’s solution brings significant benefits by automating retail processes. Global merchants can save time and deliver outstanding and rapid end-to-end customer experiences. This investment will allow expand the platform and provide even better service, increase product innovation and our fabulous team globally.

Enterprise Times: What this means for business?

As Lee Perkin suggests, trading online is no longer a ‘nice-to-have’ but essentially a ‘must have’ activity for all enterprises. The retail sector is undergoing a major transformation, both in terms of user behaviour and consumer expectations. As well as the technological foundation on which most businesses are based on. This new partnership will offer customers best-of-breed business and retail management solutions. The partnership is also expected to provide a rapid and easy-to-deploy solution that will help retailers scale-up dramatically. This going to be particularly important in the new Covid-19/Lock-down environments businesses now have to operate in. Retailers need to manage their entire operations as efficiently as possible and make the best strategic business decisions. It will be interesting to see how this new partnership develops and matures to support the sector.

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