Kooomo launches Pick & Pack app to improve grocery online shopping experience (Image credit/Pixabay/Dawnfu)Kooomo, the digital eCommerce specialist, has launched an innovative Pick and Pack app. It has developed the app to improve the online shopping experience for both retailers and customers. It will also be especially useful for eGrocery retailers struggling to cope with the recent surges in demand.

The app can be plugged into the back end of any retailer’s existing website and synchronised with a barcode scanner. As a result, warehouse staff can easily select the orders to pack. It then creates a SKU list which is immediately updated as each item is scanned. This minimises human error and streamlines the order management process. Once each order has been picked and packed, it will be stored in the website backend as ‘waiting for delivery’ or ‘waiting for in-store collection’. The Pick and Pack app aims to create a faster and more accurate online ordering process. The company believes that it will help retailers to save staff time and reduce costs.

Grocery online shopping – behind the curve

(Image credit/Linked/Ciaran Bollard)
Ciaran Bollard, CEO at Kooomo

Ciaran Bollard, CEO at Kooomo said: “The online grocery sector has historically lagged behind other industries. COVID-19 has highlighted many problems in the ordering and delivery processes. We realised that retailers needed an app that could effectively record and update the status of any unfulfilled orders. Especially across the grocery sector where they may have a backlog of large orders due to increased demand during lockdown.

Food delivery orders are the highest they have ever been. Even Amazon has recently been forced to create a waiting list for new customers hoping to join its Amazon Fresh and Whole Foods Market delivery service. This has created a challenge for eGrocery managers who must now figure out how to improve their offering from an internal and a customer experience perspective.

Ciaran explained, “As soon as we saw the problems the eGrocery sector was facing we began developing an app. A solution that would improve the customer experience and become valuable for online retailers operating in any sector. We firmly believe that a seamless omnichannel presence is at the heart of successful eCommerce. By automatically synchronising with any eCommerce site, the app will ensure the online ordering process is faster and more accurate. This will help retailers to save staff time and reduce costs. It will also mean customers receive more informative and regular updates on their current order status. This will in turn create a better customer experience.

Ciaran concludes, “Maintaining a satisfying and efficient experience for staff and consumers is crucial for the success of any online retailer. This is especially the case for those in the eGrocery sector. As we transition to the new normal, we want to help retailers overcome any new challenges they may be facing. Our new app will help them adjust as quickly and easily as possible. We believe this will be the key to ensuring resilience and long-term profitability.

A busy product roadmap

Earlier in the year, Kooomo launched its new Help Centre. Kooomo has also created an online Chatbot designed to help users and stakeholders find the information they are looking for quickly and easily. Utilising the latest in AI technology, Kooomo claims it is the first eCommerce platform to provide this kind of assistance for admins. This gives users greater independence to enhance the overall customer experience.

Kooomo’s bot collects information from the Help Centre database and reworks this to answer users’ questions in a matter of seconds. It adds both a personal and convenient element to online assistance and simulating as natural and human conversation as possible. If users cannot locate the specific information they are searching for, they can communicate with the bot via an online conversation and receive a momentary response.

Enterprise Times: What this means for business?

Kooomo has been extremely active in 2020, rebuilding its products and eco-systems. It has released a new Help Centre, AI-enabled Chatbot and delivered a new front-end website editing tool to support real-time editing. Kooomo appears to be restructuring their platforms in an increasingly competitive eCommerce platforms marketplace. It’s a bit surprising that they have directed resources and effort in the eGrocery section of retail.

Margins in groceries tend to be tight and dependant on rapid turnover and sales. The grocery sector is one of the most competitive parts of retail. It explains why eGrocery retailers have tended to be behind the curve when it comes to adopting new technologies. However, the new eCommerce app appears to revolutionise the stock management processes. This should support eGrocery retailers struggling to meet the increased demand created by the impact of the coronavirus pandemic. An online shopping solution that helps retailers to save staff time and reduce costs.


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