Yotpo has announced a partnership with Bazaarvoice to enable customers to syndicate product reviews and visual user-generated content. Yotpo’s eCommerce marketing platform offers solutions for customer reviews, visual marketing, loyalty, and referrals.
Yotpo’s data-driven eCommerce marketing platform combined with the broad reach of the Bazaarvoice Network demonstrates the value of Yotpo’s solution. With this agreement, eCommerce marketers can continue to leverage Yotpo’s end-to-end platform to grow their direct-to-consumer (D2C) channel. They can continue accelerating third-party sales in parallel by syndicating customer reviews, ratings, and visual content to the network’s 1,900 global retail sites.
The power of user-generated content
Businesses increasingly understand the unparalleled value of user-generated content across channels. Consumers are no longer single-channel shoppers. Instead, they’re discovering products everywhere: social media, search, brand websites, retailers, out-of-home, and more. Furthermore, customers are expecting to see social proof wherever and however they shop.
In surveys conducted by Yotpo, 98% of consumers consider authentic reviews to be the most influential factor in purchase decisions. Shoppers also seek out product page details as well as customer photos and videos. Seventy-seven percent of consumers said that authentic customer photos affect their purchase decisions more than professional photos. Reviews still remain the most important source of information for shoppers.
A strategic partnership to support brands
Yotpo’s strategic partnership with Bazaarvoice enables businesses to meet customers wherever they shop with up-to-date content that builds purchase confidence. This agreement empowers both the increasing number of brands tapping into both D2C and third-party channels. In addition to primarily wholesale brands seeking to drive more retail sales.
According to Tomer Tagrin, CEO and Co-Founder, Yotpo, “Brands continue to develop more direct relationships with their customers. Retail presents an unmatched opportunity to boost awareness, brand equity, and sales.”
“Bazaarvoice network represents an opportunity for brands looking to scale business and maintain customer relationships,” says Keith Nealon, CEO, Bazaarvoice. “We’re confident that our combined client base will benefit greatly from syndicating content across our wide-reaching network.”
This innovative offering follows Yotpo’s prior acquisition of loyalty and referrals platform Swell Rewards. The company has also recently acquired SMS marketing solution SMSBump. This bolsters the brand’s position as one of the most comprehensive eCommerce platform on the market. Committed to helping brands maximise growth, Yotpo is building smarter, more engaging omnichannel customer experiences.
Enterprise Times: What this means for business
Analysts suggests consumers are strongly influenced by the social proof that customer reviews and photos provide. Having the ability to syndicate user-generated content to an industry-leading retail review syndication network is a win for all. Consumers, brands, and retailers should all win under such an arrangements. Consequently, Yotpo’s and Bazaarvoice’s strategic partnership appears to be a marriage made in heaven. Bazaarvoice brings a people-first approach to advanced technology, connecting thousands of brands and retailers to the voices of their customers. Now the platform connects to the world’s largest network of retail websites. This empowers over a billion monthly shoppers to make more confident buying decisions. Brands that syndicate this powerful content to retail sites maximise its reach and influence to generate more sales.
