(Image credit/Pixabay/Miles D. Miller)Unilog, an eCommerce solutions company, has launched its next generation digital commerce platform CX1. The first new module released by Unilog is the CX1 PIM, (Product Information Management). Affiliated distributors members, contractor and industrial products wholesale buying group, are the first to benefit from access to CX1 PIM. Unilog says the platform improves organisation’s ability to manage product data and content for very large, complex catalogues.

Creating a unified commerce approach

(Image credit/LinkedIn/Suchit Bachalli)
Suchit Bachalli, CEO of Unilog

Digital commerce is about more than just having an eCommerce website,” said Suchit Bachalli, CEO of Unilog.

It’s about creating a unified commerce strategy that weaves digital capabilities into physical commerce channels. The Unilog CX1 platform enables B2B companies to create these new digital experiences for their customers.”

We’ve leveraged the new CX1 platform to deliver a complete content syndication platform for AD members,” said Noah Kays, Vice President of Content Delivery for Unilog. “It’s much more than just a PIM solution. It gives members complete control over all the product data they receive from AD.

According to Jake Fegely, COO at AD member Cooney Brothers, “We’re an early adopter of the Unilog CX1 PIM. We see tremendous value in this next generation offering.” Cooney Brothers is a distributor of pipe, valves and fittings. “Unilog has introduced a number of innovative features. This includes the ability to customise product data that we get from AD and other supplier sources. It’s a great leap forward for our digital commerce needs.

Deploying additional modules

Following the release of the PIM, Unilog will soon deploy additional CX1 modules, including the commerce engine and a new App Builder. “When people think of building and editing websites today, they think of a Content Management System, or CMS,” said Bachalli.

With CX1, we’ve upended the concept of a CMS and taken it to an entirely new level. Our customers won’t just build web pages. They will be able to build full scale web applications and unique digital experiences for their customers. Furthermore, without the need for any programming skill. We built the CX1 platform in a ‘headless’ fashion where everything flows through our API gateway. As a result, we can gradually deploy new modules without requiring a forklift upgrade of our customers’ eCommerce environments.”

Software as a Service offering

Unilog CX1 deploys as a Software as a Service (SaaS) offering. There is no need for customers to manage the hosting environment. Other benefits of the platform include:

  • Hyper-scalable performance to handle the most demanding of digital commerce catalogues and transactions.
  • A modern user interface (UI) that simplifies daily workflows and requires very little training.
  • The elimination of data silos with the introduction of a single source for all product information.

Enterprise Times: What this means for business

An enterprise might be expanding a brick-and-mortar store, looking to find an enterprise-level solution. It may even be starting a business from scratch. In both cases the choice of ecommerce software has a huge impact on the stability of the business.

Unilog says manufacturers, distributors, and wholesalers now have an easier and more powerful way to manage digital commerce. The eCommerce solutions company announced the initial availability of its next-generation digital commerce platform, Unilog CX1.

Compared to its competitor, Unilog remains a niche player in the eCommerce marketplace. Its solutions remained geared towards meeting the needs of B2B distributors, manufacturers and wholesalers across many verticals.


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