Is the key to internationalisation watching TV?

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Craig Sullivan, Senior VP of Enterprise and International Products for NetSuite (Source Netsuite)
Craig Sullivan, Senior VP of Enterprise and International Products for NetSuite

ET spoke to Craig Sullivan, Group Vice President, Product Management, NetSuite at NetSuite Next Ready Business Tour in London. He talks about the challenges of internationalisation in his role at NetSuite and for other organisations. He retells an anecdote about how watching TV in a new country gives him an initial understanding of the culture. He also reveals the roll out plans for SuitePeople in 2018.

This is a short insightful podcast from a expert on the internationalisation of software and the challenges that companies often face. While many think that US software companies are often clueless about localisation, Sullivan reveals what many don’t realise is that US software often needs localisation across state borders. There are multiple tax regimes across the US, often as complex as the international challenges.

To hear what Craig Sullivan told Enterprise Times you can:

 

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