Toby Lewis, CEO of Live Group, has over 25 years’ experience in the communications and events industry which gives him unrivalled expertise in how to effectively engage audiences. Unashamedly geeky, Toby encourages Live Group to embrace the latest tech and digital services which has enabled the group’s clients to reach a raft of different audience types informed by their data-driven insights. Pre-COVID, Toby had identified a need to deploy sophisticated audience engagement tech and the pandemic has accelerated this shift across the events sector, which has helped transform how events are run and the benefits gained from both hosting and attending them. Toby works closely with clients to help them incorporate digital tech into their long-term communications strategies, helping them achieve not only greater depth, breadth and clarity of engagement, but profound levels of responsiveness, accessibility and understanding of behavioural change. He is also passionate about sustainability and improving the environmental impact of events. Under Toby’s leadership Live Group has won a clutch of coveted industry awards and his advice on complex events is sought after in the UK and abroad by organisations ranging from charities, medical associations and Government departments. In these unprecedented times, Toby is now turning his innovative vision towards the development of a blended approach to events and audience communication, focusing on improving their sustainability and the level of accessibility.