Nosto, has announced a new integration with Klaviyo. Nosto says it enables retailers to build highly personalised shopping journeys that maximise marketing KPIs and boost eCommerce revenue. The new integration simplifies coordination between marketing and eCommerce teams. It connects their tools, data, and workflows, supporting smarter shopping experiences across onsite, email, and SMS. This means more personalised and cohesive experiences, improving customer journeys and fuelling long-term relationships and revenue growth.
According to Frank Zimmermann, Global Head of Partnerships, Nosto, “This new integration brings intelligent commerce experiences to life. Customer-centric brands now have an enterprise-grade solution to foster holistic, personalised, and smart digital relationships for sustained growth and profitability.”
By integrating the two technologies, brands can import Klaviyo’s segments and email lists into Nosto. The company said it provides a hyper-personalised onsite experience for marketing traffic. For instance, they can resurface email or SMS content, such as VIP promotions, through onsite banners, top headers, and more. This reduces exits and boosts conversions. Additionally, they can have category pages, search results, and product recommendations that highlight relevant items within a given marketing campaign. Nosto says this can improve the product discovery experience.
Creating highly relevant email and SMS campaigns
In addition, brands can create highly relevant email and SMS campaigns with personalised content, considering shoppers’ behaviours and affinities. This could include variables such as colour and size preferences, using Nosto’s segment details within Klaviyo to drive click-throughs.
“The two-way integration allows us to gain more insight into our Klaviyo segments by enriching them with Nosto’s behavioural data. However, it also enhances the customer experience by tying up the customer journey more cohesively. By targeting key Klaviyo segments with hyper-relevant product recommendations on site, we can significantly increase performances and customer satisfaction” Lee-Anne Harris, Marketing Director, Savile Row—a joint client leveraging this new integration.
Customers who use both Nosto and Klaviyo can also re-engage potential buyers by sending timely Klaviyo emails and SMS messages. This could be triggered by abandoned search events captured by Nosto. (Regardless of the search provider used), ensuring that no potential sale goes unmissed.
“The updated Nosto integration opens up exciting possibilities for our mutual customers, allowing them to create hyper-personalised experiences at scale, said Anne Prins, VP of Platform Expansion at Klaviyo. “Being able to connect with users consistently across all channels aligns perfectly with our aim to build smarter digital relationships.”
Enterprise Times: What this means for businesses
The new integration between Nosto and Klaviyo is expected to allow brands to track previously untapped user activities. This includes issues such as abandoned onsite searches, which is particularly troubling to the sector. In June 2023, a report, Battling Basket Abandonment, suggested retailers are losing £31.5 bn in sales annually at the checkout due to delivery-related issues. This can result in a huge financial ‘black hole’ for retailers.
This integration further strengthens Nosto’s range of website abandonment flows to ultimately get users back to the site and convert. This new integration should unify marketing and eCommerce data, tools, and workflows. This is expected to help brands deliver hyper-personalised, cross-channel commerce experiences at scale. Exactly the formula that brands and retailers need to achieve to survive in today’s competitive market.
