Last week GoCardless partnered with Bluefort. GoCardless has integrated its payments platform with Bluefort LISA, a subscription management that runs on Microsoft Dynamics 365. There was also product news from nShift and Paytabs. Customer stories included announcements from Oracle and SoftOne, with Amperity revealing several customers behind its recent milestone achievement.
Amperity
Amperity revealed that it delivers over 10 billion unified customer profiles daily to ad platforms, representing over $300 billion in digital ad spend annually. Brands such as Alaska Airlines, Brooks Running, and Wyndham Hotels & Resorts have achieved match rates as high as 85% on key channels, improved return on ad spend (ROAS) by up to 5X, and experienced up to 90% faster activation time for new campaigns.
Barry Padgett, CEO of Amperity, commented, “Marketing is experiencing a generational shift in how they acquire and retain their best customers, especially with the deprecation of third-party identifiers and ever-evolving data privacy policies.
“With Amperity, brands and agencies can build first-party audiences and activate their data in hours – when it traditionally takes days or weeks to reach their high-value customers. This enables them to be hyper-responsive to changing consumer dynamics to grow revenue and increase profitability.”
BigCommerce
BigCommerce announced it has successfully achieved two new certifications for compliance with privacy and business continuity standards issued by the International Organization for Standardization (ISO), ISO 27701 and ISO 22301. These new certifications complement BigCommerce’s existing certifications for information security and reflect the company’s commitment to the security, privacy and resilience of its trusted enterprise eCommerce platform.
Brian Dhatt, Chief Technology Officer at BigCommerce, stated, “At BigCommerce, we take our duty to safeguard the data of our merchants very seriously. Our achievement of both ISO 27701 and 22301 certifications illustrates our unwavering commitment to ensuring the security, privacy and resilience of our platform.
“These new certifications complement our existing certifications for information security, demonstrating our dedication to meeting the highest standards in the industry. We want our merchants and prospects to know that we are fully dedicated to securing their data, and that the BigCommerce platform is architected and operated in a secure and reliable manner.
“The world’s enterprise merchants need to know they can trust their eCommerce platform. It’s exceedingly rare for top enterprise-capable platforms to achieve both ISO 27701 and 22301 certifications.”
nShift
nShift announced new features in Checkout to help retailers and customers support the causes they care about most. The new Positive Impact Delivery feature enables online retailers to set up delivery options which trigger donations to good causes, supporting ESG goals. Retailers can choose whether to apply it to specific delivery methods or across all their delivery options. The new feature results from a partnership between nShift and allcolibri, an impact solution platform, enabling thousands of small donations to be consolidated into large-scale environmental and social impacts.
Sean Sherwin-Smith, Product Director, Post-purchase at nShift, said, “Customers love the speed and convenience of eCommerce, but they also prefer to buy from brands with clear values. Our new partnership with allcolibri enables retailers to offer customers the best of both worlds. We are helping to empower customers to come together as a brand community to make the world a better place, without creating any additional friction when it comes to delivery.”
allcolibri Co-Founder Thomas Devilder added, “Everyone wants to do good for our planet, but at the end of the day, most of us fail because of time, means, or trust. Our partnership with nShift shows how retailers can build sustainability into the delivery experience and mobilise their customers as a force for change. This can potentially lead to millions of tangible positive actions for our planet.”
Oracle
TGI Fridays have deployed Oracle CrowdTwist loyalty and engagement to power its new bigger, better Fridays Rewards program launched this month.
Lindsay Eichten, CRM, Loyalty and Media, TGI Fridays, commented, “With Oracle CrowdTwist, we have been able to streamline the rewards process, making it easier than ever for our guests to earn and claim everyday rewards.
“Now, we can provide a simplified yet higher-value experience to both our guests and staff. This has built the groundwork for future enhancements. It’s so nice to have a feature-rich platform where we can continue to build exciting new options into our rewards program that keep customers engaged and coming back for more.”
Paytabs
PayTabs announced a strategic partnership with FlapKap, MENA’s leading revenue-based financing platform. The collaboration between the two firms aims to support new and existing PayTabs entrepreneurs, webpreneurs and small and medium e-commerce businesses (SMEs) based in the UAE, to obtain a fast and flexible funding offer within hours.
PayTabs facilitates digital payment processing and offers merchants multiple payment acceptance methods including debit cards, credit cards and wallets – while FlapKap enables SME e-commerce businesses in the UAE to leverage financing solutions via the FlapKap app.
Neelam Keswani, PayTabs UAE General Manager, said, “FlapKap is the ideal partner as they understand the challenges that small businesses face since they operate under a similar ecosystem. Our partnership enables more web stores to streamline their payment acceptance and digital invoicing so they can focus on obtaining necessary funding to scale their businesses to meet the surging demand for ‘online everything.'”
Kunal Harisinghani, FlapKap’s VP of Growth added, “Our partnership with PayTabs is one that will add tremendous value to the SME ecosystem. It’s the first time in the region that a best-in-class Payments Solutions provider and an innovative Revenue-Based-Funding solution have come together. FlapKap and PayTabs share a similar agenda to impact the SME and Ecommerce segments; empowering them with data-driven growth opportunities.
“With the FlapKap solutions being added as an offering for PayTabs merchants, brands can now unlock larger value creation by means of increased inventory purchasing power, marketing optimization, and regional expansion. I am extremely excited about this partnership, and we will certainly be evolving this further continuously to bring growth to our valued merchants.”
SoftOne
Coffee Lab, the leading Greek coffee franchise network with more than 170 stores in Greece and abroad, has chosen SoftOne’s new innovative eCommerce platform SHOPRANOS to create its B2B e-shop. The project was implemented with SoftOne’s partner, Revival Consulting Services S.A.
Stelios Roumeliotis, Founder & CEO of Coffee Lab, stated, “SHOPRANOS fully met our company needs, making it the most reliable choice for automating Coffee Lab’s B2B e-shop. Through a quick implementation, we have a B2B e-shop with automated, 24/7, order-taking, without errors and delays, capable of meeting all the requirements of our franchise network and providing all the data needed for effective business decision-making.”
