(Image credit/Pixabay/Javier Rodriguez)The MACH Alliance has signed-up more then 30 members since its June 2020 launch. The group’s member base now spans North America, Europe and Asia. The Mach Alliance is an independent group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. The Alliance was formed to help enterprise organisations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.

Membership geographically wider and deeper

In addition to geographical reach, the MACH Alliance now has independent software vendor (ISV) members. Membership spans retail point of sale systems, order management, CMS, data, as well as a range of system integrator members. Between the software and services represented in the Alliance, organisations building digital experiences can leverage members in hundreds – even thousands – of different combinations. This represents the full vision of composable enterprise technology.

The MACH Alliance’s expert ambassadorship programme has appointed ambassadors hailing from companies like Bed Bath & Beyond, Puma, Mars, Ulta Beauty and Sharper Image. The group of tech and business leaders plays a crucial role in bringing MACH out to their networks.

Enterprise IT leaders Research

Research conducted in February of this year commissioned by the MACH Alliance found that 81% of respondents expressed a strong intention to increase MACH elements in their front-office architecture in the next 12-months. The poll gathered insights from senior-level technology decision-makers across the US, UK and Germany. It found the C-suite is driving the push for IT architecture modernisation as a means to enhance customer experience while also saving on costs and staffing resources.

(Image credit/LinkedIn/Kelly Goetsch)
Kelly Goetsch is the MACH Alliance President,

Virtually every business felt the impacts of the pandemic over these past 12 months” said Kelly Goetsch, President of the MACH Alliance. “The pressure to perform at peak operational efficiency, while also keeping costs low, has been a forcing businesses to consider ways they can be doing things differently. That has led companies to explore MACH architecture. Furthermore, the ways it can help them innovate faster and perform better than monolithic suites allow for.

A look back and a look ahead

The Alliance says it has established its position as thought leaders. In addition to becoming a source of networking opportunities for business and technology leaders. It hosted the first-ever MACHathon in January, connecting 17 global teams virtually. The event pushed the boundaries for innovations that could be built in short order using MACH technologies and composable architectures.

Sonja Keerl (Kotrotsos)
Sonja Keerl (Kotrotsos), Vice President of the MACH Alliance

Sonja Keerl (Kotrotsos), Vice President of the MACH Alliance said, “We initially intended to launch the Alliance at the end of Q1 2020. However, ultimately hit the pause button when the pandemic took hold. We quickly realised it was to our benefit to launch within the first half of the year. It became evident that it would have a massive accelerating effect on the growth of the MACH principle. In addition to the need for going composable.

In a year’s time, we’ve moved from the challenger category to the mainstream. Business leaders recognise the MACH approach is the less risky option. It is the option most beneficial for the bottom line in a business environment that’s rapidly evolving.

With over 30 international member companies today, the MACH Alliance predicts it will stay on this high-growth trajectory through 2021. Support for its mission has led the organisation to secure $1M in funds raised to help sustain its momentum. To continue to showcase how MACH architecture is an enabler of smarter business in myriad ways.

Enterprise Times: What this means for business?

This has been a busy year for the MACH Alliance. The non-profit organisation recently co-hosted a webinar with Forrester about ensuring an enterprise technology strategy and architecture is future-proof and adaptable. MACH Alliance team members have also been featured in Enterprise Times. In addition, Forbes and Nasdaq have shared insights on MACH issues. Increasingly, enterprises are becoming more aware of the critical nature of having the right digital architecture in place. This means having the ability to quickly pivot business models, getting a truly deeper understanding of customer experience. The ability to rapidly develop and disseminate content to the right audience in their preferred context.

Fundamental changes in the relationship between people, business and technology which is key to ensure business success and longevity. The increasingly complex nature of the modern technology landscape is real. Any support, advice or guidance that can support businesses navigate their ways around this terrain must be welcomed.


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