iClick Interactive Asia Group, an online marketing, enterprise data solutions provider in China has formed a partnership with KLWTT. The companies have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite to customers.
KLWTT is a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN).
iClick’s proprietary platform provides omni-channel marketing capabilities to its clients. The platform fulfils various marketing objectives in a data-driven and automated manner. As a result, helping both international and domestic marketers reach their target audiences in China.
Through this association, iClick and KLWTT’s customers will be able to leverage iClick’s experience in programmatic marketing and data. In addition to KLWTT’s knowledge in implementing and executing automated marketing platform and Oracle’s industry-leading CX cloud solutions.
Accelerating business into digital realm
The COVID-19 pandemic and resulting social distancing measures have accelerated the transition of consumers and businesses into the digital realm. For enterprises that adapted quickest to digital transformation and responded with optimised digital customer experiences gained significant competitive advantage.
Key to gaining this advantage is the ability to connect customer data to targeted and personalised experience. Both in digital advertising and messaging. This is where the new partnership offers a complete suite of solutions. Bringing automated advertising and automated messaging together for the first time. iClick’s suggests true Marketing-as-a-Service.
Marketeers looking for real-time engagement
Siva Ganeshanandan, General Manager and Head of Customer Experience Solutions, Oracle ASEAN & SAGE said: “Marketers today are looking for real-time engagement in the moment of interest and at scale. Whether they represent a B2B or B2C brand, marketers want to deliver proactive, relevant content consistently across channels. Marketeers need to keep customers’ interest while researching and de-conflicting information. We are excited to collaborate with iClick and KLWTT to help their customers generate higher returns on digital marketing investments. Supporting our clients create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.”
Jos. Birken, CEO of KLWTT says: “Oracle’s suite has the potential to transform your entire marketing effort into true Marketing-as-a-Service. But to get to that level, you need to bring together both world class software and industry-leading marketing know-how. The combination of Oracle, iClick and KLWTT offers customers these capabilities that will help unlock value to their marketing efforts. We are in a unique position to help you make the most of the technology that’s available today.”
Jian “T.J.” Tang, Chief Executive Officer and Co-Founder of iClick, commented: “We’re delighted to announce our partnership with KLWTT to develop enhanced offerings that will help our clients across the region, including those in Greater China, adapt to the rapidly digitalising market environment. Our clients will benefit from integrated access to both advertising and marketing automation solutions. We also view this as a great opportunity for iClick to rapidly gain market share for its Enterprise Solutions initiatives, as it allows us to leverage our data capabilities in a significant way.”
Enterprise Times: What this means for business?
Oracle has been pretty slow off the mark regarding embracing ‘customer experience’ revolution that many of its competitors have done. Oracle Marketing is considered a decent platform. It provides a comprehensive, integrated marketing solution available to launch cross-channel marketing programmes. Furthermore, it can unify all prospect and customer marketing signals in a single view. However, its not a really ‘sexy’ beast in the industry (customer experience, CRM, unified experience management etc). Oracle has been overtaken by competitors in the marketplace, converting customer experience into the key metrics that every business needs. Perhaps the collaboration with KLWTT and iClick to offer Marketing-as-a-Service is a secret pilot to increase Oracle Advertising and Customer Experience (CX) appeal. Going down the marketing-as-a-service route is an innovative experiment for the company to take. We will just have to wait and see the effectiveness of this strategy.