(credit image/Pixabay/PublicDomainPictures)Digital River has unveiled three new accelerator programmes to help brands support direct-to-consumer (D2C) commerce channel. The company says sites can be created in as little as six weeks. With a global pandemic continuing to put pressure on retail, a D2C channel is vital to survive and grow. By using a solution, brands can connect a front-end commerce platform of their choice with Digital River’s back-end global platform. The platform combines payments, taxes, fraud and compliance capabilities into a single integrated solution.

(Image credit/LinkedIn/Adam Coyle)
Digital River CEO Adam Coyle

This year has shown how important it is for brands to build and maintain a direct relationship with their customers,” explained Digital River CEO Adam Coyle. “Brands that don’t develop direct customer relationships through a robust eCommerce channel are threatened. Not only by near-term changes brought on by the pandemic, but also by inevitable long-term changes in customer habits. Shoppers expect choice and ease of buying. Our accelerator programmes are built to ease challenges often associated with creating an eCommerce store. This helps brands to quickly and easily future-proof their business on a global scale.”

Accelerator Programme

  • Launch offers a single, turnkey solution that leverages the global back office from Digital River. It also provides flexibility of WordPress, fulfilment capabilities from pre-integrated partners and the expertise of rtCamp. This ensures a smooth implementation process in a little as seven weeks. With Launch, brands can unlock a global infrastructure that features 46 transactional currencies and 26 local acquirers. In addition, the ability to process locally in 38 countries and supports business in more than 240 countries and territories.
  • Digital River’s Accelerator using Magento Commerce*, supports Adobe Commerce Cloud. This allows brands to leverage unlimited customisation and scale of Magento Commerce front-end and plug into Digital River’s back-office capabilities. Integration services are provided by leading eCommerce solution and Magento specialists, Silk and Wagento. This helps customers launch a scalable, experience-driven eCommerce store in six to eight weeks.
  • Additionally, Digital River is now available as part of Tryzens’ Spark solution. Providing D2C brands a fast and affordable solution that optimises global payment processing and drives online sales growth. In as little as 12 weeks, brands can be up and run Digital River handling the complexity of selling globally. “We are excited to partner with a solution provider that offers a full suite of payments and fraud-related technologies that will be available as part of Spark,” said Andy Burton, CEO of Tryzens.

Trend Micro

Digital River has also announced a three-year contract extension with Trend Micro. Continuing a 20-year partnership that has helped Trend Micro sell globally, expanding throughout North America, Latin America, Europe and Asia. The company says Trend Micro has become a valued partner in thought leadership. In addition to a long-serving member of Digital River’s Customer Advisory Board.

It’s important for Trend Micro to put its energy and investment into what best serves our customers,” said Trend Micro chief operating officer, Kevin Simzer. “Digital River handles the ever-changing landscape of compliance, taxes, payments and fraud, all on a global scale. This means our team can focus 100% on our customers and our products,” Simzer added.

Enterprise Times: What this means for business?

Digital River has been busy in 2020, gearing up its infrastructure and overhauling its ecosystem. The company pushed it biggest product release to date last year, and declared continued growth in partnerships and new customers. Digital River was recently included as a representative vendor in the Gartner recent Market Guide for Digital Commerce Payments Vendors. The company’s comprehensive suite of functionality would usually require multiple third-party integrations. The ability to offer this rich functionality through a single integration is a very enticing proposition for merchants. Combined with the reduction of barriers to entry, more efficient time to market, cost of change and skills needed to launch and optimise sales. Digital Rivers says brands can stand up an eCommerce store on their platform of choice in a matter of weeks.


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