Ecrubox Digital, have launched a report Human Commerce: Powered by Technology to support brands that put humans at the centre of the buying experience. The research was designed to guide and support businesses as they undergo digital transformations during a time of economic uncertainty.
The Worcestershire-based digital marketing agency bootstrapped the global campaign. Curating worldwide discussions, insight and data, to help small businesses remain at the forefront of e-Commerce change.
Shifting shopping patterns
The pandemic and shifting shopping patterns have forced brands, from start-ups to enterprise, to reconsider how they invest in their businesses’ digital transformation. In the last quarter the report notes:
- The launch of Walmart+, the superstore’s challenge to Amazon Prime.
- Poundland‘s major transformation programme, including its new eCommerce offering and home delivery service.
- Armani‘s partnership with Yoox Net-A-Porter, which will integrate the luxury brand’s digital stores with its physical boutiques.
- Hermes‘ £100m investment to expand its capacity as eCommerce continues to boom.
- HSBC‘s strategic deal with Amazon Web Services, which will help the bank create a more customer-centric experiences.
Such advances serve as a window into trends that will define the future of commerce, more specifically eCommerce. Ecrubox Digital curated facts, resources and research to help keep their clients, partners and community at the forefront of possibility.
Impact of Covid-19
According to Heather Horton, Co-Founder of Ecrubox Digital, “The majority of brands and retailers understood the value of eCommerce before COVID. However, what they need to now consider is how to further advance and improve their online offering. Brands have to keep customers engaged and delighted in an increasingly crowded market.”
Conversation led and data-driven, Human Commerce research dives into key take-aways from industry leaders and decision makers. The report dissects data pulled from marketing professionals globally and presents a series of interviews that explore the future of e-Commerce and how brands should be responding.
Even before the pandemic, digital transformation was being greeted as the saviour of businesses and industries. Since COVID this expectation has only increased.
The campaign was launched post-COVID to help brands and key players identify opportunities for building and bridging gaps between eCommerce and retail through the use of technology.
Powering the delight factor
Ecrubox Digital team had already observed how technology was powering the “delight” factor for users. They interviewed CEOs from global fashion houses such as Diane Von Furstenburg, technology startups such as Bluebite and global investors in Europe. They developed real-time data through surveys, and conducted a range of interviews to form a fully produced video series, culminating in a round table discussion at the worldwide global innovation conference, Fashinnovation.
Digital storefronts are vital in order for brands to foster a direct connection with their community and to continue selling and communicating throughout the current climate. The Human Commerce report uncovers the latest innovations, solutions and current trends that e-commerce leaders are focusing on, in order to stand apart from other brands and continue experiencing growth even in a recession.
Enterprise Times: What this means for business
Even before the pandemic, digital transformation was greeted as the saviour of some businesses, especially in the retail sector. Since COVID this expectation has only increased. Ninety-three percent of marketers surveyed agreed that the use of technology has been important to maintain sales during lockdown. The majority of brands and retailers understood the value of eCommerce before COVID.
However, what they need to now consider is how to further advance and improve their online offering. Sixty percent of marketers said that improving the purchase journey would be a key focus post COVID. To keep customers engaged and delighted in an increasingly crowded market. What the pandemic has demonstrated is that brands and retailers need strategies in place, to ensure sustaining relationships with customers. Furthermore, those strategies need to be practical, measureable and implemented to support enhanced customer experience. Superior and positive customer experience equals happy and satisfied customers equals the continued flow of revenues into successful businesses.