Where is FinancialForce headed?

Road Explore : IMage credit Pixabay/Foundry

Enterprise Times sat down with Dan Brown, Chief Product Officer at FinancialForce to discover where the company and its products are headed in the future. Brown is the fourth senior member of the leadership team joining Tod Nielsen, Fred Studer and Joe Fuca as it looks to scale.  Brown reveals the three reasons why he felt it was the right time to join FinancialForce as it targets the services economy. He also talks about the product roadmap both in terms of functionality and the target markets.

He joined FinancialForce about 100 days previously and discusses what he set out to do, what he has achieved and what new new objectives there are for the coming months. He has several new initiatives in place that he believes will place the company ahead of is competitors. He also discusses the competitive landscape, how FinancialForce is differentiated already and will become more so in the coming months. The conversation ranged over a number of topics that will be of interest to many.

There are some interesting statement including one where Brown states: “As of fall next year we will do the same model as Salesforce does, that is push.” This is a significant commitment and will see FinancialForce able to maintain its growth.

Dan Brown, Chief Product Officer, FinancialForce (Image credit Linkedin)
Dan Brown, Chief Product Officer, FinancialForce

To hear more of what Brown had to say, listen to the podcast.

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