BigCommerce (Credit image/Pixabay/ Wolfgang Eckert)BigCommerce has rolled out its Multi-Storefront (MSF) solution to small and medium-sized enterprises (SMEs). The solution supports multiple unique storefronts from one store and was previously only available for enterprise merchants. However, it is now available as a self-service feature and accessible to small and midsize BigCommerce merchants directly merchants can manage multiple storefronts to grow sales in new regions. The company says the solution streamlines operations for multiple brands and customise various customer segments to drive global growth.

BigCommerce says the solution comes with enterprise-grade tools at an affordable price. In return, merchants can save on implementation and maintenance costs. Retailers can create and deliver tailored shopping experiences across brands to reach and meet the needs of different buyers from around the world.

Moving forward faster to scale

(Credit image/LinkedIn/Meghan Stabler)
Meghan Stabler, senior vice president at BigCommerce

This release of Multi-Storefront affirms our ongoing commitment to equip merchants of all sizes with easy-to-use growth tools. We provide the platform performance needed to move forward faster to scale,” said Meghan Stabler, senior vice president at BigCommerce. “An unstable economy is the perfect time to make smart digital tech stack investments that are agile, functional and flexible. This is necessary to build business resilience for long-term growth and success. Progressive retailers open to innovation will be well-positioned to succeed regardless of an unforeseeable economic landscape.”

New self-service capabilities give merchants the ability to purchase and set up storefronts directly from the BigCommerce control panel. Retailers can begin testing new revenue and growth strategies in a streamlined, cost-efficient manner. BigCommerce’s Open SaaS approach means that new functionalities and upgrades are frequently and seamlessly added to Multi-Storefront. Ultimately driving better-performing stores and experiences for merchants and their customers.

BigCommerce says several merchants have turned to Multi-Storefront to support localised experiences for its shoppers. They cite established global lifestyle brand Ted Baker, and fast-growing brands UK manufacturer Bullitt Group. Global luxury hotel toiletry supplier Vanity Group and Australian-based health food brand Healthy Kiwis.

BigCommerce’s Multi-Storefront functionality has enabled us to launch a dedicated Australian website in a fraction of the time typically required. Furthermore, without the ongoing overhead of maintaining two sites. It is the perfect solution for a business looking to quickly and economically expand into new markets,” said Grant Herrington, director at Healthy Kiwis.

3 clear benefits of Multi-Storefront

With Multi-Storefront merchants can:

  • Move into new markets by creating custom storefront experiences for various buyers.
    Reduce costs and streamline operations by trimming down the number of systems and integrations a business relies upon. This can decrease maintenance costs and drive higher revenue with fewer headaches.
  • Support efficiency to grow by ditching duplication of efforts with a centralised system to manage all storefronts. Whether it is adding a new product or updating pricing, do it one time, in one place.
  • Make smarter, data-driven decisions with powerful insights from a unified data source to analyse business activity holistically or dial in to review the performance of a specific storefront.

BigCommerce has been working with its partner ecosystem to ensure their support of Multi-Storefront. Partners have updated their apps to be compatible with Multi-Storefront and take advantage of the new functionality to offer optimised solutions.

Enterprise Times: What this means for business

A major decision for growing brands and retailers is the decision to open online stores in another country or region. Decisions must be made about translations, currency, call centre availability, promotions, local warehousing and stock availability. Managing multiple storefronts often requires merchants to work with separate back-ends that are difficult to manage, and time-consuming. In addition, it can become expensive to maintain. It can be challenging for growing small to midsize businesses. BigCommerce has reduced these resource constraints by consolidating the management of multiple stores into a single dashboard. This makes sense for retailers looking to expand overseas to grow their brands. Particularly for an enterprise that shares a central product catalogue across a number of brands or geographical territories.

By broadening the accessibility of MSF, small and midsize merchants can now launch multiple storefronts from a single BigCommerce store. This should put them on par with bigger and more established competitors to test growth strategies. It also provides them with the opportunity to streamline management across new regions, segments and brands.


Please enter your comment!
Please enter your name here