BigCommerce has announced a direct integration with Digital River, an experienced global commerce enabler. The integration aims to provide mid-market to enterprise BigCommerce merchants with an all-in-one global commerce solution that fully manages payments, tax, fraud and compliance. The solution will simplify cross-border selling and accelerate global expansion.
Adam Coyle, CEO at Digital River says, “Delivering localised checkout experiences and reconciling international sales can be daunting and burdensome. To remove these complexities, we’ve teamed with BigCommerce to manage the financial and legal responsibilities of cross-border selling on behalf of BigCommerce merchants. This will help them simplify operations and accelerate global expansion at less cost. Together we’re doing the heavy lifting so merchants can focus on what’s most important—global growth.”
With a single integration, merchants can integrate Digital River’s Merchant of Record business model. The model mitigates risks and maximise conversions by delivering localised checkout experiences for both onshore and cross-border sales. This is achieved directly from within their BigCommerce store. As a result, merchants can easily deploy entry into new markets in as little as six weeks. In addition to simplify cross-border selling processes that can decrease operational costs by up to 30%.
“Cross-border eCommerce continues to grow rapidly, and this partnership comes at a time when many merchants are prioritising expansion to reach international customers,” said Brent Bellm, CEO at BigCommerce. “Our partnership with Digital River provides the global commerce solutions needed to go to market faster, at a lower cost and without the risk and complexities typically associated with cross-border commerce.”
Key benefits include:
- Global payment localisation. Merchants can leverage a number of leading payment providers with local entities to maximise authorisations. This gives shoppers access to their preferred currencies and payment methods such as local cards, buy-now-pay-later and wallets.
- Minimise financial complexity. Merchants can minimise financial risks by managing compliance, fraud mitigation, currency conversion, chargebacks, and global reconciliation. This is managed all from within their BigCommerce Control Panel.
- Reduce legal risks. Merchants will mitigate risk from new regulations and ensure they adhere to local tax requirements in 240+ markets. This overcomes global online selling liabilities ranging from consumer protection laws, collection of tax, duties and tariffs, payments compliance and fraud screening.
- Maximise authorisations. Merchants gain instant access to leading transaction routing technologies and an expansive acquiring network that allow for lower global processing fees and increased authorisation rates by up to 15% – saving significant time and expense.
- Streamlined order management processes. Merchants can leverage logistics tools that handle end-to-end fulfilment from either Digital River’s existing partner network or from the merchant’s fulfilment partner of choice.
512 Audio has launched its U.S. online store on BigCommerce using Digital River’s Merchant of Record solution. 512 Audio is a subsidiary of Warm Audio, and creators of professional microphones and audio gear built for content creators, podcasters, broadcasters and musicians. The company plans to expand their direct-to-consumer store into Canada, the UK and Europe in the coming months.
“With the integrated commerce capabilities that Digital River and BigCommerce provide, we are excited to grow our customer base. Providing the best possible shopping experience to talented creators around the world,” said Hillary Lyle, head of marketing at 512 Audio.
Enterprise Times: What this means for business
It was always suspected that BigCommerce wanted to go upscale to mid-sized and enterprise-level organisations. The company has made great strides in providing eCommerce services and solutions to small businesses. The company clearly has a strategy of going upmarket and appealing to larger companies, which has been successful. BigCommerce has built online stores with the likes of Ben & Jerry, Molton Brown, Skullcandy and Vodaphone. This integration between BigCommerce and Digital River is interesting. A new all-in-one Merchant of Record integration that encompasses compliance and risk protection and an embedded global tax management solution. The integration plans to simplify cross-border selling, accelerate global expansion and drive revenue. All the key components required by ambitious brands, looking to go global.
