FloQast has opened an office in London to support the company’s clients based in Europe, the Middle East, and Africa. FloQast is a provider of accounting workflow automation software created by accountants for accountants. The new office enables the company to service this expanding customer base with a localised team in a central location.

The London office will be headed up by Adam Zoucha, vice president and EMEA managing director at FloQast. Zoucha was a key member of the founding sales team at FloQast and helped to build the original go-to-market strategy.

Doubling its customer base

FloQast has doubled its customer base across EMEA over the past six months. The company started with a handful of clients heading into 2021 and has added several clients each quarter this year. Accounting and finance departments are increasingly embrace digital technology and remote/flexible work environments. As a result, the FloQast platform has been in high demand as a solution that connects all accounting-based workflows.

Opening a new London office is huge for FloQast because it signifies our rapid growth across the board,” said Mike Whitmire, CEO and co-founder of FloQast. “As the FloQast platform continues to grow with new features and innovations, so does our customer base around the world. Building out our global workforce and footprint with a physical office is the next logical step to give our EMEA-based customers the same high level of support that we offer here in the US.

(Image credit/LinkedIn/Adam Zoucha)
Adam Zoucha, Vice President and EMEA managing director at FloQast

FloQast expect to have a team of 15 in EMEA by the end of 2021. According to Adam Zoucha, Vice President and EMEA managing director at FloQast, “We’re focused on hiring the right employees. In addition to building the baseline for servicing new and existing clients in the area. It’s not a small investment for us, so we plan on growing revenue across EMEA by 300% this current year.

In this new era, there is high demand for better visibility and controls in a virtual working environment, and that holds true in EMEA as well,” Zoucha added. “Our global clients have already applied the FloQast platform to their global operations, and we look forward to providing a direct local option to support and grow our European client base.”

Existing EMEA base

FloQast’s existing list of EMEA-based customers includes open-source workflow and decision automation platform Camunda. AI and automation human-in-the-loop workforce company CloudFactory, and digital infrastructure software company essensys are also clients.

“FloQast is firmly established as the go-to platform for today’s finance professionals. Because it addresses the real-life challenges of accountants. As well as the need for improved collaboration in a remote and hybrid work environment,” said Malcolm Brading-Miles, Director of Finance at essensys. “We couldn’t be happier about the company’s expansion into the EMEA region. We look forward to working together for years to come.”

Enterprise Times: What this means for business?

Opening a company’s first overseas office is always a major milestone for any ambitious company with plans for growth. In an increasingly globalised and interconnected world, even small businesses can generally benefit by expanding into overseas markets. It’s costly and time-consuming. But in the long run, the rewards of becoming an international player in your sector will far surpass that initial stress. FloQast has recently launched a new type of partner to its ecosystem. Strategic Alliance consulting partners who will provide strategic accounting advisory services to clients. With recent senior appointments in its management team, a new London office serving EMEA, FloQast is getting ready for growth. It could be a company to watch in 2021 in the accounting workflow technology sector.


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