This is the 65th in a series of business tips from industry leaders that Enterprise Times has interviewed. Enterprise Times recently interviewed Sanjiva Weerawarana, Founder, Director and CEO of WSO2, about the company. He spoke about how the company has evolved while still being underpinned by its open-source approach.
A wide variety of industries use WSO2. Its solutions include API Management, Integration, and Identity and Access Management. WSO2 can help organisations build event-driven architectures that can make the transition to an automated business easier. I asked for a tip for a business leader in an organisation looking to transform their business into one that supports eCommerce.
“This is going to sound a little bit self-serving. My tip is regardless of whether they are building B2B or B2C commerce. It’s really to get the tech to be something you don’t have to have your focus on all the time.
“There is an interesting analogy. If you’re using team collaboration, you buy either Zoom, O365, or Google Workspace, and you don’t think about it. The CIO/CTO doesn’t think about it, while the CFO thinks about it because they get billed per year. But nobody else thinks about it; it just works.
“In an eCommerce or B2B eCommerce company. Unfortunately, they spend too much time thinking about the underlying technology for them to do the commerce. So the advice is you need to think of being in a platformless environment where you don’t focus on the underlying tech platform.
“You focus on the digital delivery for your customers, for the experiences you want to do. The AI you want to bring in the quality of service or customer success, all of that. Get out of being in the weeds, basically start treating tech as the way we treat collaboration technology now.”
You mean you don’t need to know how a hammer is made, you just have to know how to wield it.
“Exactly right. Why do you care? If you’re a techie, it’s fun. But if you’re a business, why are you worrying about it.”
