How Enterprises Can Use Integration Platforms to Unleash the API Economy - Image by Gerd Altmann from PixabayOver the last fifteen years, Application Programming Interfaces (APIs) have enabled firms to rapidly build applications. Instead of painstakingly writing code, APIs have allowed several fledgling startups to seemingly come out of nowhere to dominate their markets and scale to billion-dollar success.

Uber, Airbnb, Spotify, and Stripe are just a few examples of companies that have emerged, disrupted and dominated sectors through their mastery of understanding how to utilise APIs to scale. These startups quickly found the APIs they needed. These APIs were built and maintained by niche, focused players. They then integrated their functionality into their apps, freeing them from building it themselves and using a tried and tested solution, often the best in the market.

In its 2019 IPO filing, Uber, for example, noted its reliance on Google Maps to provide it with mapping and directions. Imagine if Uber had taken the time to build mapping from scratch. Next, imagine if it also had to build messaging, billing, and alert functionality. Uber, instead, integrated these APIs quickly. They then used their engineering resources to focus on building the differentiating experiences or products in the app that allowed them to blow past the competition. Its API strategy also allowed it to quickly launch Uber Eats. In the first half of 2023, it became its fastest-growing revenue center.

So far, so startup.

Enterprises, with their history of complex legacy systems, daunting organisational silos and security worries – have been slower to leverage APIs. The rapid shift to cloud computing and the rise of Integration Platform as a Service (iPaaS) providers have changed this. They have made it easier than ever for enterprises across various industries to embrace the API economy.

Acting as a central, cloud-based hub for managing and orchestrating APIs, iPaaS providers streamline the integration process for enterprises. They facilitate the secure exchange of data and functionalities across systems. It has allowed them to cut costs and enable efficiency and speed. In addition, as APIs have evolved, the strategy at the leading enterprises is shifting from efficiency to monetization. Enterprises have quickly produced new products and have enabled others to do so by opening up internal APIs to their industry’s ecosystem.

What’s more, in the age of AI, an iPaaS solution can help enterprises quickly unlock the promise of these technologies. A modern iPaaS solution, born on the cloud, can infuse machine learning (ML) and artificial intelligence (AI) into any business process through APIs. Modern cloud technology enables it to flex and scale to adjust as the technology evolves.

For instance, consider the ability to instantly translate support tickets from any language to English in real-time. It would allow a single customer support representative to assist global customers. Alternatively, what if sentiment analysis integrated into social media channels could empower service representatives to prioritize and proactively address customer concerns based on their attitudes?

To create, manage and maintain APIs effectively within an enterprise, the key lies in harnessing the capabilities of a robust API integration platform. An iPaaS platform serves as the central hub that connects and bridges an organization’s diverse systems, applications, and data sources. By centralizing API management through an integration platform, businesses can achieve a unified and standardized approach to API creation, deployment, and monitoring.

This allows them to quickly adapt to evolving market demands, streamline operational efficiency, and drive digital transformation initiatives – in short, to act as agile as a startup. Moreover, an API integration platform provides essential features like security protocols, scalability, and real-time analytics, ensuring that APIs are not only accessible but also secure and optimized for performance. In essence, an iPaaS platform is the linchpin that enables enterprises to harness the full potential of APIs, fostering innovation and competitiveness in today’s fast-paced digital landscape.

To find out more about how you can unleash the transformative power of APIs and Integration, download our latest e-book here:

Jitterbit-2023Jitterbit is a global technology business serving over 3,000 customers around the world. We are dedicated to empowering your business transformation through seamless, automated integration. Automating your business processes means accelerated, more informed decision-making and better customer experiences. Our Harmony platform combines API Management, business process optimisation and no-code app creation to help you remove all manual data processes from your business and achieve hyperautomation faster.  Find out more about Harmony here at or follow us on LinkedIn.


Please enter your comment!
Please enter your name here