Klaviyo, an intelligent marketing automation and customer data platform has unveiled a new integration with Amazon’s Buy with Prime. The Klaviyo for Buy with Prime integration enables Klaviyo users to easily sync their Buy with Prime order and customer data with their Klaviyo account. The company says this gives them a more complete view of each customer. The additional data provided by this integration ensures businesses can provide targeted communications to the same customers in the future. This helps businesses further nurture customer relationships and drive repeat purchases.
Once the Klaviyo for Buy with Prime integration is connected, the business’ Buy with Prime order and customer information is automatically synced with their Klaviyo account. Businesses can then leverage their Buy with Prime data in flows, campaigns, segmentation, and reporting on Klaviyo’s platform. This will help them scale personalised outreach and drive sales.
A single, real-time view of every customer
The Klaviyo for Buy with Prime integration provides a sync of customer order data, giving businesses a more complete view of each customer within Klaviyo. With customer data in one place, businesses can leverage Klaviyo to make predictions about a customer’s next order date, customer lifetime value, churn risk, and more. This will allow them to create and deliver highly personalized experiences across digital channels.
Increase conversions and revenue
A new capability introduced with this integration is the ability to re-target customers who initiated a Buy with Prime order but did not complete the checkout. Now, businesses can re-target these customers with automated abandoned checkout emails. Additional capabilities for businesses include using Klaviyo’s advertising integrations to attract customers that made similar Buy with Prime product purchases. Additionally, the cross-promotion of other products that are eligible for Buy with Prime. Retailers can then convert and attract new customers with timely and relevant communications.
Build and nurture direct customer relationships
By having more control over customer order information and data, businesses can automate post-purchase flows for Buy with Prime customers. Furthermore, they can ask about their experience, cross-sell and up-sell with personalised product recommendations based on a customer’s purchase history. Users can create a new segment of customers who purchase through Buy with Prime and send personalised communications that acknowledge a customer’s preferred method of purchasing.
“It is becoming increasingly challenging for businesses to stand out in today’s eCommerce market. This means it’s crucial for businesses to utilise their own customer data to fuel more personalised marketing efforts. Brands and retailers have to cultivate brand loyalty,” said Rich Gardner, SVP of Global Strategic Partnerships at Klaviyo. “Our goal is to build partnerships and integrations that empower our customers to own their destiny. We are thrilled to partner with Amazon on this integration to enable businesses. Using the Klaviyo platform to effortlessly sync, access and analyze shopper data from purchases made using Buy with Prime.”
Russell Baker, director of partnerships and integrations, Buy with Prime says “We are continuously adding features and functionalities to Buy with Prime. This will help merchants of all sizes better serve their customers wherever they shop by building a direct relationship with them.”
“We are excited to partner with Klaviyo on this integration. To enable merchants to use data to build customer loyalty and drive sales,” Baker added.
Enterprise Times: What this means for business
A product such as Buy with Prime must constantly innovate and introduce new, richer functionalities to keep customers engaged. So, it makes perfect sense for Amazon to partner with Klaviyo to enable businesses to effectively use all customer data. Customer data is increasingly being seen as the lifeblood of business to ensure enterprises can acquire, engage and retain customers. Hence Amazon’s keenness to give their merchant base all the tools necessary to build customer loyalty and generate sales and revenues. The Buy with Prime integration with Klaviyo is expected to help businesses increase customer conversion and drive loyalty. All key ingredients for survival and success in today’s competitive marketplace.
